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How brands led the way on Twitter during lockdown

Canadian programs connected with communities by championing passions and concerns

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Up to the Minute: AlphaPR closes as CEO joins Diva

Plus, Giants & Gentlemen and Innocean add to their teams.

Great Big Move

ParticipAction links physical activity to socializing

People care more about social connections than exercise right now, so the non-profit made a team challenge to bridge the gap.

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How Sport Chek is preparing for the winter

The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.

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Unilever ‘heavily’ increasing investment in ‘effective’ marketing

The CPG co reported continued growth in food, hygiene and premium brands in Q3.

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One in five Canadians use a food delivery service in a given month

Vividata finds Skip and Goodfood are both leading booming categories.

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Tim Hortons to bring Loop containers to restaurants

The QSR joins TerraCycle’s circular economy platform, and will pilot reusable, returnable cups and containers in 2021.

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Agencies took ‘informal’ approach to hiring gaps

As agencies chart their recovery, a survey from the CMA and strategy provides a snapshot of work life pre-pandemic.

D&I Advisory Board

Introducing strategy’s Diversity and Inclusion advisory board

In addition to the inaugural board, the publication has also committed to specific goals for its conferences and advisory boards.

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Pizzaville and Spin Master partner to entertain families

The QSR bundles a board game with pizza to be relevant in pandemic home dining trends that are starting to re-emerge.

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Milestones gets a hand from Ryan Reynolds to boost happy hour

The restaurant admits ad spend is lighter, but hopes the A-lister’s Aviation Gin will help bar business.

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P&G boosted its marketing spend in Q1

The CPG giant is delivering on its plan to “reinvest” cost savings as sales spiked in nine out of ten product segments.

Bell Media-Bell Media and ICA Launch the Inaugural Inclusivity-

ICA and Bell Media’s contest will celebrate diverse ads

The IDEA competition aims to prove that diversity in front of and behind the camera has benefits for business strategy.