Five ways to diversify your creative to stand out in the new digital normal
Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach
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Mucho Burrito wants its new mashup to make headlines
A campaign promoting the QSR’s “tandoorito” takes the form of news hits from an international summit on burrito diplomacy.
Lactalis takes specialty cheese direct-to-consumer
In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.
In Brief: Fuse hires six
Plus, Venture wins Alberta Milk account, Notable Group creates new leadership roles and Frank Palmer starts a podcast with NABS.
Luxury fashion vet Dana Gers named CMO for Aritzia
The appointment comes as the retailer pushes further into the U.S. and seeks to capitalize on growth in ecommerce.
Astro aims to refuel fibre-deficient Canadians
The Lactalis brand is going “all in” on a new protein- and fibre-rich yogurt with a campaign focused on the energy it provides.
Rethink hires two CDs after picking up more new clients
Natasha Michalowska and Frederick Nduna will help lead teams working across a client roster that now includes McCain and Athleta.
Quaker hits the rink with hockey families to win breakfast
The PepsiCo brand is using recognizable hockey parents to ride elevated interest in old-fashioned oats.
No Fixed Address, Ethnicity Matters formalize partnership
The move aligns the multicultural agency with the NFA network and opens the door for future collaborations.
How Organic Garage is succeeding as a one-stop, all-natural grocer
The indie banner is standing out with product categories that its competitors are missing.
Avocados from Mexico helps families learn to cook
The brand’s latest Quebec-focused campaign partners with a healthy eating initiative that brings kids into the kitchen.
Graydon Skincare targets conscious buyers at Hudson’s Bay
The challenger skincare company is also joining a non-profit beauty recycling program, in part led by the retailer.
SunRype unveils recyclable, bendable paper straws
Lassonde is deploying simple messaging to highlight its expanding sustainability effort.
How Metrolinx is encouraging people to Go again
With people doing more leisure travel than commuting, the transit operator is helping people reach those nearby locales.
