The path to identity solutions in a post-cookie world
It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy
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ICYMI: Inside the AToMiC jury room
NFA’s Jordan Doucette and Canadian Tire’s Eva Salem led the fly-on-the-wall discussion around the work that won big this year.
Customer-centric C-suite roles on the rise
A report from Russell Reynolds Associates finds 17% of organizations have hired a new go-to-market leader over the last six months.
Innovation under the microscope
Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.
Why is Indochino so optimistic?
The Vancouver-based men’s suits retailer is gearing up for what it sees as an imminent comeback of the sector.
AToMiC 2021: Direct attention
AToMiC ideas that were tailored to get audiences to think, act or listen intently.
AToMiC 2021: Quick off the mark
Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere.
AToMiC 2021: Making tech accessible for all
An idea that transcended advertising by solving inequality issues for the sake of the greater good.
AToMiC 2021: Design to the rescue
How one brand chartered unfamiliar territory with a familiar brand identity.
AToMiC 2021: Culture Kings
Here is the work that fed into the cultural context and won over consumers with clever engagement plays.
Rethink and FCB sweep the 2021 AToMiC Awards
The agencies each take home a Grand Prix (and many more medals) for Kraft Heinz and CDSS, while Zulu, Ogilvy, Lg2 and Forsman & Bodenfors join the Gold winners circle.
In Brief: Government takes equity stake in Air Canada
Plus, Camden adds a VP in Montreal and Open brings on a new creative team following client wins.
BGC Canada sheds genders in name of inclusivity
The former Boys and Girls Club rebranded to reflect its inclusive mission without losing 120 years of brand equity.
Kraft Heinz picks a new chief category and brand officer
Former head of grocery business Kelly Fleming takes over the post from Federico Arreola.
