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The path to identity solutions in a post-cookie world

It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy

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ICYMI: Inside the AToMiC jury room

NFA’s Jordan Doucette and Canadian Tire’s Eva Salem led the fly-on-the-wall discussion around the work that won big this year.

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Customer-centric C-suite roles on the rise

A report from Russell Reynolds Associates finds 17% of organizations have hired a new go-to-market leader over the last six months.

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Innovation under the microscope

Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.

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Why is Indochino so optimistic?

The Vancouver-based men’s suits retailer is gearing up for what it sees as an imminent comeback of the sector.

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AToMiC 2021: Direct attention

AToMiC ideas that were tailored to get audiences to think, act or listen intently.

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AToMiC 2021: Quick off the mark

Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere.

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AToMiC 2021: Making tech accessible for all

An idea that transcended advertising by solving inequality issues for the sake of the greater good.

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AToMiC 2021: Design to the rescue

How one brand chartered unfamiliar territory with a familiar brand identity.

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AToMiC 2021: Culture Kings

Here is the work that fed into the cultural context and won over consumers with clever engagement plays.

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Rethink and FCB sweep the 2021 AToMiC Awards

The agencies each take home a Grand Prix (and many more medals) for Kraft Heinz and CDSS, while Zulu, Ogilvy, Lg2 and Forsman & Bodenfors join the Gold winners circle.

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In Brief: Government takes equity stake in Air Canada

Plus, Camden adds a VP in Montreal and Open brings on a new creative team following client wins.

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BGC Canada sheds genders in name of inclusivity

The former Boys and Girls Club rebranded to reflect its inclusive mission without losing 120 years of brand equity.

Kraft-Heinz Canada-Kraft Heinz Canada Announces New Chief Catego

Kraft Heinz picks a new chief category and brand officer

Former head of grocery business Kelly Fleming takes over the post from Federico Arreola.