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Articles by Strategy Staff

Terry MacDonald-Cadieux

Stella Pharmaceutical/Slim FastThe road that led Terry MacDonald-Cadieux to her current position as assistant director of marketing at Stella Pharmaceutical/Slim Fast Nutritional Foods was unusual, to say the least. MacDonald-Cadieux has a second career as a professional race car driver, competing…


How Consumers Read Magazines

For 20 years, the magazine reading habits of Canadian consumers have been the focus of an annual research study conducted by PMB Print Measurement Bureau, a non-profit association of publishers, advertising agencies and advertisers.This year’s study was released June 10 in…