Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Conagra Brands- Inc--Are you a cheater- Gardein encourages Canad

Gardein helps flexitarians make the leap

ConAgra’s plant-based brand is using personality quizzes to show curious cooks how easy it is to “cheat on meat.”

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How a second wave will impact shopper behaviour

TracyLocke’s Jason Dubroy gives an update on how trends from the last eight months will continue into the future.

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Sapsucker rolls out nationally with a new sense of purpose

The water brand shifts its message to focus on sustainability, while also releasing a four-pack to fit with pandemic trends.

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Why Metro gave its private brands their own magazine

From Shopper Marketing Report: The grocer uses a new medium to educate shoppers about improvements to its house brands.

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Which commerce innovations are here to stay?

A Mosaic-led panel tackled how things like data, AR and voice could be more than just passing fads.

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Air Canada emphasizes the everyday value of the new Aeroplan

It has its eyes on future travel upticks, but the airline is also showing how the loyalty program fits with any purchases members are making.

Craft PR - Team Zoom v2

2020 PR AOY Silver: Craft digs its toes in CPG stories

The PR shop works against the grain with a focus on less PR-friendly categories that still have interesting stories to tell.

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Jon Hamm chooses Skip Rewards over showbiz awards

The delivery app promotes its new loyalty program by pivoting its messaging to focus on the freedom to do whatever you want.

Rethink - Group Photo

2020 AOY Gold, Design Gold, Digital Silver: Rethink’s secret sauce

The agency’s tendency to treat everything as experiential paid off when the world became void of physical interactions.

Black-friday

Black Friday is nearly as popular as the rest of the holiday shopping season

IMI’s latest poll also shows being relevant to consumers goes beyond product and price.

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Freshii has a lot on its Plates

The QSR is putting a major push, marked by meal giveaways and its first direct promo outreach, behind developing its dinner business.

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Why Best Buy turned Black Friday into a whole month

The retailer’s holiday campaign began earlier than ever, letting consumers know there’s no rush to get in-demand products and deals.

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Hudson’s Bay navigates the holiday season with much-needed cheer

Annie Murphy and Catherine O’Hara bring the joy Canadians want this year to a campaign geared towards making shopping less complicated.

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Ottawa Senators add Zulu Alpha Kilo to its lineup

The NHL team hires a new agency to help it build fan excitement as its rebuilding begins to take shape.

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BDC gives entrepreneurs the strength to move on

The national development bank doesn’t sugarcoat the challenges business owners are facing in its latest campaign.