Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Toys

Toys “R” Us Canada gamifies Geoffrey the Giraffe

From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”

Mother Raw-Mother Raw asks fans to choose their next variety wit

Mother Raw bets on tahini and turns to customers for a vote

The organic, plant-based producer is using consumer feedback for product innovation.

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Up to the Minute: Rock-It names new leadership

Plus, McCann wins Santa Claus Parade mandate, Swoop picks Brookline and Apply Digital expands to Los Angeles.

McDonal'ds & Nick Nurse

McDonald’s draws up a play for the Big Mac

The QSR puts Raptors coach Nick Nurse in the kitchen to deepen its partnership with the team and promote its most iconic burger.

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UNICEF Canada outlines the rights of kids, both big and small

The non-profit has launched a new campaign to make global causes more relateable to Canadian audiences.

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Canadian Credit Union Association looks to escape the burden of banking

To help members compete with the big banks, the association is focusing on personal goals instead of products.

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Advocis builds its content to make finance approachable

The Financial Advisors Association of Canada aims to change millennial mindsets about money.

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BCLC focuses on the entertainment side of the casino

The organization is attempting to reach casual visitors looking to overcome the “veto vote” when planning a group outing.

A and D

2019 Small AOY Bronze: Arrivals + Departures takes off

The shop is working with startups to explore the ins and outs of building a brand from the ground up while also pushing into health and wellness.

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2019 Small AOY Silver: 123w pitches its best players

How a top-heavy creative director structure has helped the Vancouver agency hit major runs with clients big and small.

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United Way uses AR to make poverty ‘unignorable’

From the Tech newsletter: A virtual building dwarfs the CN Tower to show the scale of homelessness in Toronto.

Aurora Cannabis Inc--Aurora Cannabis Launches National Safety Ca

Aurora brings safety-focused messaging to edibles

The cannabis producer is using its experience in introducing medical products to be proactive about responsible consumption.

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Retail sales growth grinds to 10-year low

Analyst Ed Strapagiel finds electronics and appliance stores are mostly to blame for the sluggish retail growth.

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Culcherd enters Pusateri’s with new products and packaging

The plant-based dairy alternative touts eco-friendly packaging and probiotic cultures.

Strawberry Banana Nicecream

Chimp Treats gives Nicecream a nice rebrand

From Shopper Marketing Report: The health food brand has launched new packaging alongside plans to expand into Europe.