Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Sunnybrook tells us to work together by staying apart

The campaign gets a national boost from Moneris to show Canadians that distancing is the best way to help the hospital’s fight.

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Granville Island goes behind the scenes of socially distant production

The Molson-owned brewery leans into its history of support for B.C.’s arts and entertainment industry.

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Lysol gains big in trust department

A Field Agent study finds Canadians also have a better opinion of retailers because of how they handled COVID-19.

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Harvey’s and Bauer ‘reach out’ in a very Canadian way

The QSR attaches payment terminals to hockey sticks to make drive-thrus safer, while also donating proceeds to food banks.

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Curling Canada gets fans to throw stones from home

Pots and Roombas stand in for rocks as the organization keeps its community strategy going while sports are cancelled.

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Yokohoma recognizes workers who go ‘the extra mile’

The tire brand hadn’t planned to produce new creative this year. That changed when it got an idea to honour people who are on the road delivering essential services.

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Big ticket items could take a big hit due to COVID-19

A Field Agent survey finds an uncertain economic outlook has impacted purchase intent for vehicles, electronics and furniture.

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Kraft Heinz Canada donates its ads to small businesses

The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.

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Why a Peroni campaign was swapped for Grolsch in 24 hours

When the Italian beer’s campaign hit a snag due to COVID-19, Smaller Agency used existing shots and a new brand positioning to craft more appropriate ads.

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Shelfgram facilitates in-store visits from home

The retail photo platform aims to help marketers ensure retail experiences, displays and stock levels are consistent across markets.

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Brandfire turns to digital to keep up shopper marketing

The agency has taken a hit on in-store programs, but its VP of digital says different platforms offer opportunities to adapt.

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Spending on kids adapts to an ecommerce-first world

Diapers, food, toys and clothes all stand to be impacted by the shift in buying behaviour.

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How consumers might snack differently in a pandemic

From Shopper Marketing Report: Canadians snack for convenience and indulgence. Will that change while they stay home?

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Beer sales continued to slip in 2019

Industry body Beer Canada asks for federal relief as the loss of drinking occasions could exacerbate downward trends.

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RBC joins Tony Chapman on small business podcast

Chatter That Matters will highlight the struggles and triumphs of a different Canadian entrepreneur every week.