Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
NS_Tourism

Nova Scotia asks locals to act as guides

Tourism Nova Scotia taps insiders and addresses misconceptions about how much there is to see and do in the province.

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Conagra launches online recipe hub

The CPG company is answering consumer demand for meal inspiration with recipes utilizing all of its food brands.

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Breast Cancer Society of Canada reaches out to multicultural communities

The non-profit is bringing underrepresented audiences into its fundraising efforts.

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Plan International announces a distressing marriage

A “normal” wedding announcement is subverted as the non-profit uses its brand platform to target child marriage.

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Diversity can help prevent brand reputation crises

New research by Provident finds that only 40% of organizations have a reputation recovery plan in place.

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Kellogg’s looks to be a Vector victor

The cereal brand aims to extend its reach beyond athletes to include more generally health conscious males.

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Gay Lea whips up first national campaign

The dairy company hopes a big push behind a new flavour can drive interest in a typically seasonal whipped cream category.

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Could a loyalty play put Roll Up the Rim back on track?

Tim Hortons’ decades-old contest missed expectations, but a more digital- and data-led approach could give it a shot in the arm.

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2019 Retail Innovator of the Year: SAQ’s bigger omnichannel play

How the Quebec liquor retailer deepened engagement for its Inspire loyalty program.

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Mintel shines spotlight on cheese consumption

Report highlights how brands can appeal to millennials.

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Small brands make big push

According to Nielsen data, growth is coming from outside of Canada’s top 20 brands.

Bonduelle Fresh Picked Greek Inspired Salad with Chicken

Bonduelle adds Canadian salad line with tech innovation

Plant-based food maker goes protein with new salads and seal technology.

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M&M’s commandeers a slogan from KFC

The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.

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Canadian Cancer Society looks past the disease

The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.

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Canadian retail sales may be on the way up

Ed Strapagiel’s most recent analysis shows that modest retail sales growth could be a sign that recent troubles may soon pass.