Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
kraft

Elevated marketing drives Kraft Heinz’s bottom line

The CPG credits the relevance of its brands for the success, which has made it less concerned about private label competition.

Waterloo_Brewing_Ltd__Turn_off_the_BBQ__Laker_Beer_and_Piller_s

Why Laker Lager is doing a meat stick promo

From Shopper Marketing Report: Working with Piller’s gives both brands exposure in different channels.

Becel-bakery-activation

Becel takes sampling and couponing to bakeries

The margarine brand is heroing two vegan SKUs as it looks to compete with conventional butter for baking.

Well Juicery Canada Ltd--WELL JUICE PUTS MENTAL HEALTH IN YOUR S

Well Juicery toasts mental health at shelf

The beverage maker used a bottle collar instead of a cheaper shelf talker to drive awareness about the issue.

Blender-Bites-new-product

Blender Bites taps immune health for its new smoothie

The plant-based pre-portioned frozen brand is also opting for a modern packaging update.

Bob_Montage_Maison-Ladore_Arterra-Canada_image2

Arterra takes Maison Ladore wine to Quebec grocery

The Cassandra Loignon-led lifestyle brand is aimed squarely at young women.

Citizen_RGB_Logo

Citizen Relations makes leadership appointments alongside a rebrand

The agency believes living its values will help it achieve a projected 20% growth this year.

Coca-Cola Dreamworld 500ml 1x1_3

Coca-Cola plans to continue increased marketing spend

The company says it has been successful at linking consumption occasions with passion points through its digital marketing approach.

holiday-gifts

Big box stores will bring in more holiday spending

The latest RCC and Leger survey finds major increases in several retail categories compared to pre-pandemic.

Lotto-649-campaign

OLG hypes a bigger Lotto 6/49 in a new brand platform

“Find Your Possible” focuses more on financial freedom than material goods in an effort to drive play frequency and affinity among younger Ontarians.

Pigeon-IKEA CANADA

Pigeon formalizes its role with IKEA Canada

The agency, best known for its design work, has been made the retailer’s activation agency after seven years of collaborations.

Goemans_ad-campaign

Goemans has a good time with bad people

The appliance retailer aims to shake up its brand image by showing how faulty appliances can make people lose their cool.

shopping_online_stock

Discount-related Google searches are way up

A study with Ipsos also found that more consumers will do online research as part of their deal hunting.

Girl-plays-with-toys

How parents will shop for kids this holiday season

Field Agent insights reveal that brick and mortar remains popular, with a sizeable number of shoppers making impulse buys.

Zulu-agency-microaggressions

An art exhibit is putting microaggressions on display

“Worn Down by Words” uses the power of art to follow-up the “Micropedia” Zulu Alpha Kilo created last year.