Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Perceived health benefits still drive cannabis use

A survey also shows some resistance to traditional food and beverage companies making cannabis-infused products.

GMPT & Cossette

Garde-Manger Pour Tous makes a half-empty advent calendar

The Montreal non-profit is using the idea of “emptiness” to stand out and build on its messaging about food insecurity.

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Marketers and advertisers are struggling to hire creatives

A Creative Group study also found nearly two-thirds of respondents find staff retention more difficult.

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Faux fur store hosts faux sale

Furious Fur uses savings-inspired language to draw attention to plight of animals used in the fur trade.

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Air Canada reconnects lost reindeer with the North Pole

The airline continues its theme of bringing travelers closer to their loved ones through a more “magical” approach.

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Dairy Farmers of Canada sit down with Santa Claus

A pair of holiday campaigns touch on two messages that have been focus areas for the organization throughout the year.

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Strategy’s most read of 2019: Shopper Marketing Report

The most eye-catching shopper stories from the last year.

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Lassonde has a thirst for paper straws

From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.

Farm Boy Inc--Farm Boy fresh-market growth accelerates with 10 n

New products, stores and shopper marketing: round-up

Farm Boy grows and Canada gets Beyond Beef.

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Baileys hits malls with Treat Bars

The Diageo brand is bringing its pop-up model to the GTA to promote its global indulgence message during the holidays.

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Where to place plant-based foods in grocery stores

Plant Based Foods of Canada finds differences in where meat and non-meat eaters want to find products.

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Juniper Park\TBWA launches Le Parc design offering

The stand-alone studio aims to give clients another avenue to the agency’s design expertise.

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Amnesty International writes a challenge to power

The campaign promoting the annual writing marathon in Quebec focuses on global impact and young human rights crusaders.

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Why McDonald’s made Big Macs in a see-through kitchen

The QSR is being transparent to highlight recent changes to its food preparation processes.

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Digital payments explode as cash volumes implode

A Payments Canada report also finds security concerns still hold back the uptake of payments with mobile devices.