Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Loblaw-campaign

Loblaws shows how food lovers have adapted to the pandemic

The grocer’s latest “Food Lovers Unite” campaign uses the platform’s core insight to bring joy back to the tedium of lockdowns.

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Innovatus Capital buys Public Label and Match Retail

The move comes four months after Match Marketing Group launched the more distinct shopper-focused agencies.

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H&R Block courts two distinct multicultural audiences

The tax brand has boosted spending as part of a five-year strategy, starting with different approaches for newcomers and those who have been in Canada a bit longer.

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IKEA turns scraps into wraps (and a lot of other meals)

The home retailer tries a more direct route to inspire people to use leftover food, like a cookbook and livestreams with chefs.

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Are lines blurring between pet and human food?

The latest Nourish Marketing insights also show changing views on food and wellness could impact (or outright end) diet culture.

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Furlani is saving time by getting baked in a bag

The garlic bread brand aims to combine convenience and a premium product, while driving trial to the rest of its portfolio.

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Just Egg hatches a plan for its Canadian launch

The plant-based company is utilizing on-site and retailer media to drive trial among customers looking for easy, better-for-you options.

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How Avocados from Mexico evolved its versatility message

The category leader is driving consumption by inspiring shoppers with more occasions.

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Crave turns frozen screen faces into coupons

In an era of stalled Zoom calls and demand for convenience, the Kraft Heinz brand says being frozen doesn’t have to suck.

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Amazon Prime’s loyalty is almost as sticky as Costco

Data from Caddle also shows how much business automatic “Subscribe & Save” deliveries could take from other retailers.

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Empire grows its ecomm business with Longo’s purchase

The deal, structured so the Sobeys parent co will achieve sole ownership over time, includes developing Grocery Gateway independently of Voila.

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RBC’s music platform makes its Grammy debut

The bank shows what emerging Canadian artists have faced under lockdown as part of an “all-encompassing” youth strategy.

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Cannabis brands are still high on the in-store experience

Catering to different segments, price tiers and education levels could help drive differentiation in a saturated retail market.

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TikTok shows the creativity it fostered in a tumultuous year

The video platform is launching its first North American campaign to showcase its breadth of content and creators.

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Fido gives diverse musicians a louder voice ahead of the Grammys

The telco’s latest community-focused initiative includes a web series with BIPOC and LGBTQ2S+ artist interviews and performances.