Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Destination_Ontario2

Destination Ontario wants to inspire European wanderlust

Instead of expats returning to Germany and the U.K., the tourist board wants friends and family to reunite here.

Online-shopping

How to overcome pain points amid supply chain struggles

It’s not just managing prices: KPMG underscores the need to put customers front and centre to maintain loyalty.

hershey

Hershey Kisses brings the Kissletoe to holiday reunions

With pandemic restrictions easing, the confectionery has created new digital activations to celebrate being together.

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Benchmark is next in Home Hardware’s plan to build up private brands

After giving BeautiTone a new positioning, the tool brand gets a relaunch touting versatility.

Tank-GSK

GSK builds awareness for a startling pneumonia fact

Tank helps the pharma company bring a simple message to regions most impacted by a leading cause of childhood mortality.

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Chipotle’s loyalty program is tops in Canada

The latest LoyalT study adopts a new methodology that captures how personalized content drives engagement.

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Sales for cold, cough and flu products expected to be flat

Numerator data shows lifting restrictions haven’t had a major impact (yet).

2021.11.08 Yonge & Dundas - Canadian Tire - 3D Pet Food

Canadian Tire tries to pop in the pet category

A campaign featuring 3D billboards comes as the retailer’s Q3 results show supply chain pressure impacting otherwise positive sales.

jess

How to launch a product in today’s retail world

Social Nature’s Jessica Malach explains how things like community generation are critical to a brand’s success.

Hello-Bello-club-pack

Hello Bello brings more fun to the diaper category

The baby brand expands its products to Walmart and Superstore with an eye towards the convenience parents want.

Mintier-product

Mintier wants to freshen up breath mints

The oil-based challenger is moving into grocery, testing and learning whether it is a beauty, health or impulse purchase.

Dairy-free-dare

Violife throws down the dairy-free gauntlet

From Shopper Marketing Report: A big in-store push is daring people to switch to vegan cheese during the holidays.

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Ontario Beef draws on local products to make new pairings

The association steps up its marketing by tackling a few misconceptions at once.

WW-scale

Cossette wins AOR duties for WW in Canada

The agency will tap into the potential to reach Canadians where they are in their wellness journeys.

Coke-main

Coke celebrates Christmas togetherness on a rooftop

The holiday campaign taps into the “so close yet so far” feeling people across the world can relate to about their neighbours.