Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Telco and CPG sectors have gotten big boosts in consumer trust

A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.

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Match hires new creative leadership

Gary Westgate will run creative in Toronto for the consumer engagement agency, with Eric Moncaleano named North American ECD.

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Philly celebrates the work of local ‘angels’

The Kraft Heinz brand builds on imagery it had brought back for a contest to provide extra recognition for community heroes.

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Thinkingbox acquires AntiSocial

The digital and experiential studio boosts its social offering, as plans for more acquisitions are unchanged by the pandemic.

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Economic crunch could lead to depression-like drop in spending

A Deloitte report finds existing weakness in retail will be exacerbated by consumer concerns about unemployement.

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Weston makes push to own tortilla category

Casa Mendosa’s first mass campaign spoofs telenovelas in an attempt to capture a growing segment of bakery sales.

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Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers

The General Mills brand is finding new uses for ad space and athlete partnerships it had secured for this year’s games.

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Heinz Ketchup creates a jigsaw puzzle for isolation

Linking the methodical single-colour puzzle to the slow pour of its glass bottle offers a way to maintain brand-building plans.

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Movember focuses on breaking down emotional isolation

The non-profit launches a campaign to help men support each other through mental health challenges they’re facing during the pandemic.

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One-third of Canadians have experienced meat shortages

The latest survey from Field Agent also shows which consumers are most likely to turn to alternatives.

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Kraft Heinz ‘rebalancing’ its marketing investment

The company still plans to maintain its focus on “iconic” brands, echoing many other big CPG companies this week.

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Tribeca Film Fest lets fans make their own AR movies

The festival taps Jam3 to keep audiences engaged without in-person screenings and help virtual programming stand out.

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McCormick thanks overlooked frontline workers: those at food banks

The company builds on French’s and Club House’s ties with Food Banks Canada, as it continues a content-led digital pivot.

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CPG search tool SmartLabel expands into Canada

Label Insight’s technology looks to make it easier for brands and grocers to connect shoppers with increasingly specific needs.

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Sampler recruits testers to make masks

Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.