Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
oroweat-bread

Bimbo relaunches Oroweat to reach organic bread lovers

From Shopper Marketing Report: Windmills and other green touchstones play up the brand’s sustainability in-store.

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When skin cream meets ice cream

Oxy links its new volcanic ash scrub to a trendy treat to add more fun sampling to its typical campaigns.

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What consumer segments will emerge after the pandemic?

EY takes a look at what is shaping the future consumer and how to best reach them.

elmhurst-creamer

Elmhurst 1925 seeks to stir up plant-based milk

The legacy brand from New York brings a prestige approach to its Canadian launch.

PowerPoint Presentation

Labatt put brand ambassadors inside a vending machine

The company finds new experiential ways to familiarize people with the variety of its “Beyond Beer” portfolio.

Clif bar

Clif embraces experiential to get back to its cycling roots

The brand is trying to keep interest in its energy bars strong by giving bike rides away alongside its newest flavours.

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Holland Bloorview offers a new POV on inclusion

The hospital continues its push by showing how much kids with disabilities appreciate seeing themselves in media.

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Sobeys makes funding youth mental health a family affair

The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.

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How Walmart is leaning into its one-stop shop appeal

Showing that back-to-school is for adults too is one way the retailer is playing up its increasingly vital convenience factor.

halloweencandy

It could be a scary Halloween for confectioners

New insights show that there will not only be fewer trick-or-treaters this year, but also fewer homes giving out candy.

underplayed

Bud Light makes a doc about inequality among DJs

When past music marketing revealed women didn’t have a voice in the industry, the brand adapted its strategy to address the issue.

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Back-to-school spend expected to drop 21%

A new survey finds certain categories could be harder hit than others, though Quebec seems slightly more resilient.

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KFC makes finger-lickin’ a dirty word

The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.

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Pabst tests an off-beat approach to vodka soda

From can design to ABV to its campaign, the plan for PBR’s first RTD is to do things differently in a crowded category.

grocery

Intent to purchase in-store again is growing

The latest wave of IMI’s research also shows a big spike in travel intent, though some consumers might not be convinced.