Christopher Lombardo
Grocers get vocal about local
From Shopper Marketing Report: How Metro, Sobey’s, Longo’s and Loblaw are expanding support for domestic producers.
Why WWF Canada is talking about the deadly impact of fake flowers
The organization is trying to get Canadians to rethink their relationship to other forms of plastic, beyond single-use bottles.
What are the top five retailers for holiday shoppers?
A recent survey also finds that higher income demographics prefer online retailers.
Dairy Farmers of Ontario teams up with SickKids and Mondelez
A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.
Coca-Cola taps old favourites for big holiday push
The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.
Up to the Minute: Frank Palmer establishes creative scholarship
Plus, BonLook announces a new comms AOR and Ketchum adds two VPs.
Sobeys puts families first for the holidays
The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.
Simplii looks to smooth foreign currency exchanges
CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.
Boston Pizza delivers a caroling pizza box
The latest pizza-related stunt aims to promote delivery during the holidays to stand out from the casual dining competition.
Best Buy goes back in time for holiday campaign
The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.
Onlia wants people to think holistically about insurance
The upstart digital insurance firm is taking a prevention-first approach with its first mass campaign.
Klick Health announces senior hires
Former CCO of Public Jon Toews is among the five hires and two promotions that were recently made in Toronto and New York.
Eataly brings its slow food movement to Canada
The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.
Bimbo Canada gives two bread brands one refresh
The CPG co. folded Boulange des Campagnards under the newly rebranded Bon Matin umbrella.
Toys “R” Us Canada gamifies Geoffrey the Giraffe
From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”
