Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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First Choice Haircutters promotes its stylists’ skills

The hair salon chain turns to its clients to show how the value-focused brand still has the ability to meet a customer’s needs.

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Liberte highlights real yogurt culture in Morocco and Nepal

The General Mills brand continues its efforts to inspire people to see plain yogurt as a canvas for culinary expression.

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A micro-store and meal kit kiosk arrive at Longo’s

The many new retail formats say a lot about how the grocer is catering to time-starved, health-driven and eco-conscious consumers.

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Danone adds two plant-based food SKUs

The company has launched new dessert and yogurt alternatives, placing them inside dedicated freezers in the natural food aisle.

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Walmart and Instacart expand grocery delivery

The service will come to nearly 200 stores as the retailer expands its omnichannel options in the grocery category.

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The&Partnership names new ECD for The Greenhouse

Geoff Vreeken takes over west coast creative duties for the dedicated Telus unit as the telco expands its business into new areas.

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Clif Bar pumps good into the world (and bodies)

The brand is touring cities with a tricked out trailer as it emphasizes its ethical business practices and CSR initiatives.

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More parents going online for back-to-school deals

A survey shows consumers are looking for ways to reduce the expense of the season, which is on its way back up.

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Shoppers Drug Mart launches The Beauty Project

The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.

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Gen Z less likely to spend on drinking and vacations

A global report from GlobalWebIndex and Snap shows some common perceptions about the cohort might not hold true.

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Canadian Tire to buy Party City’s Canadian assets

The retailer adds the party store’s 65 locations and product portfolio to further diversify its seasonal selection.

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FreshCo expands Chalo! grocer to B.C.

The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.

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Canada Dry boogies with Bollywood Picnic

The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.

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Dempster’s waves the flag as part of redesign

The baked goods maker is using refreshed packaging as an opportunity to tout its new “Made By Canada” positioning in stores.

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Trix cereal is back… for good

A shopper program and a old-timey grocery pop-up is supporting the General Mills cereal, which is being revived after a long absence.