Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Drug Free Kids sends the Pill Fairy for your meds

The non-profit takes a more light-hearted and actionable approach to get parents to discard expired or unused pills.

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McDonald’s talks up the quality of its eggs

A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.

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Why Jameson is giving out free tattoos

The whiskey brand is emphasizing its accessibility and creating a link to summer with a parlor at Toronto’s Stackt market.

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HSBC turns billboards into branches

The bank continues to emphasize the personalized advice it offers, part of ongoing efforts to compete with Canadian financial institutions.

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Hamilton Beach builds on its online cooking series

Appliance maker taps nutritionist Miranda Malisani to tout product benefits, this time with chef and influencer co-hosts.

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Contactless spending continues to trend upwards

Tap-style transactions continue to make up the majority of card payments in Canada, according to a report from Moneris.

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Spread ‘Em looks to spread in Ontario

Distribution with Fortinos and Longo’s comes amid greater acceptance of dairy-free cheese.

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A Kit Kat store is coming to Canada

The confectionary is bringing a permanent version of its experiential DIY store to Toronto in an effort to premiumize the brand.

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Sleep and mental sharpness drivers for shoppers

A Pearl report also reveals which frozen foods resonate with health-conscious consumers as they look to eat and age well.

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Pizzaiolo puts the focus on quality in rebranding

The Toronto-area pizza QSR is updating its look and store design to give it a “handcrafted” feel.

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Muskoka asks urbanites to disconnect

In a campaign for its Detour IPA, the craft brewer moves away from talking about processes and ingredients.

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MADD drives home the dangers of impaired boating

The organization draws a direct comparison with drunk driving in a bid to change lax attitudes about drinking on the water.

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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

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Serta thinks outside the box

The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.

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Innovation Monitor: P&G pursues sustainable diapers

The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.