Craig MacBride
Stan Lee’s NHL superheroes
In partnership with SLG Entertainment, the hockey league introduced an animated superhero for each team, with promising results.
Puma seeks out after-hours athletes
The sneaker company targets the less athletic among us with an OOH and event-focused campaign.
Danone gets to the heart of the matter
The campaign for its Danacol drinkable yogurt launches during Heart Month.
Glenfiddich to launch its biggest Canadian campaign in years
The single malt purveyor is reaching out to those with a pioneering spirit in its new ‘One Day You Will’ global campaign.
Telus takes Optik to outer space
The telco is promoting its TV service with sci-fi ads, including a teleporting lion cub on AddMirrors in Calgary and Vancouver.
Rimouski asks citizens to take a seat
Is that a bus seat in the produce aisle? The city promotes its transit service upgrades with an unusual advertising campaign.
Jacob focuses on Facebook
The Montreal-based retailer is investing its entire external media budget in Facebook ads that push to a contest.
Tourism PEI gets cooking
The government organization has signed up famous TV chef Michael Smith for a cooking show featuring the province’s famous potatoes, mussels, lobsters and oysters
Desperately seeking Barbie
In a new Mattel Canada campaign, Ken is reaching out to his favourite doll in an attempt to reconcile on the eve of his 50th birthday.
Bell launches Let’s Talk
The telco is trying to break down the barriers to conversations about mental illness with a new CSR campaign.
Tourism PEI cooks up a show
The government organization has signed up famous TV chef Michael Smith for a cooking show featuring the province’s famous potatoes, mussels, lobsters and oysters.
Showcase sells out its spies
The Shaw Media channel is pumping up its hot winter shows with a campaign that includes in-cinema trailers.
RBC enters the mobile banking market
The bank is forsaking TV in favour of online and mobile to promote its new smartphone banking platform.
Telus taxis hit the street
The telco is giving Canadians in seven cities ‘a kiss on the cheek’ with free cabs until Christmas.
DFC hits the court
The marketing organization of Canadian dairy farmers is reaching out to high school students through a sponsored basketball training program.
