Craig MacBride
Beyond Borders speaks to men
The organization, which fights child sexual exploitation, has launched the second phase of its ‘Man-to-Man’ campaign with celebrity TV ads.
Millennials brand-savvy and brand-loyal: Edelman
The public relations firm interviewed 3,100 people in eight countries and found that those born between 1980 and 1995 are brand-loyal and quick to share both positive and negative experiences online.
Private-label buyers older, richer: Nielsen
A new study finds that the traditional private label buyer is changing, as an older and wealthier demographic embraces price-point shopping.
CIBC looks to its leader
In a new national TV ad, the bank is putting its CEO front and centre.
The new promise of TV: Atomic 2010
The conference’s morning speakers offer insight into the new world of television viewing and dual-screen entertainment.
Air Canada goes glam in latest campaign
With a new OOH-heavy media strategy, the airline is looking to restore the glamour of flying in the eyes of young professionals.
The NHL gets superpowers
As the new season starts, the organization is expanding its target demographic with the launch of a youth-targeted superhero promotion, and a dedicated Foursquare presence.
Was that a unicorn in the Don Valley?
The Ontario Science Centre’s campaign for its Mythical Creatures exhibition features a unicorn-themed viral vid and a sasquatch playing tourist around Toronto.
KFC Canada sets up the Double Down
The infamous sandwich is coming to Canada Oct. 18 and the brand is celebrating with its first Facebook fan page.
Yahoo! wants ‘You In’
The CSR campaign leading into Thanksgiving weekend is asking Canadians to commit an act of kindness and help a charity win $10,000.
Maynards’ mug shots
A new national OOH campaign invites consumers to ‘capture’ delinquent candy using smartphone QR codes.
Sony puts e-readers centre stage
Speed reader Dave Farrow moves into the front window of the Sony Centre for the Performing Arts to raise awareness for the new products.
Quaker and Glee cheer up breakfast
The PepsiCo Canada brand has launched a co-branded campaign with Canwest to promote its latest breakfast product.
Xbox Kinects with consumers
On the heels of its biggest game debut ever with Halo: Reach, the tech company gets ready to battle Wii in the full-body gaming experience with Kinect.
Domtar papers the country
The company is out to slow the march toward a technology-fuelled paperless world with ‘Paper Because,’ its largest ad campaign to date.
