Craig MacBride

Contact Craig by sending an email to cmacbride@brunico.com

Articles by Craig MacBride
News

Beyond Borders speaks to men

The organization, which fights child sexual exploitation, has launched the second phase of its ‘Man-to-Man’ campaign with celebrity TV ads.

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Millennials brand-savvy and brand-loyal: Edelman

The public relations firm interviewed 3,100 people in eight countries and found that those born between 1980 and 1995 are brand-loyal and quick to share both positive and negative experiences online.

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Private-label buyers older, richer: Nielsen

A new study finds that the traditional private label buyer is changing, as an older and wealthier demographic embraces price-point shopping.

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CIBC looks to its leader

In a new national TV ad, the bank is putting its CEO front and centre.

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The new promise of TV: Atomic 2010

The conference’s morning speakers offer insight into the new world of television viewing and dual-screen entertainment.

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Air Canada goes glam in latest campaign

With a new OOH-heavy media strategy, the airline is looking to restore the glamour of flying in the eyes of young professionals.

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The NHL gets superpowers

As the new season starts, the organization is expanding its target demographic with the launch of a youth-targeted superhero promotion, and a dedicated Foursquare presence.

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Was that a unicorn in the Don Valley?

The Ontario Science Centre’s campaign for its Mythical Creatures exhibition features a unicorn-themed viral vid and a sasquatch playing tourist around Toronto.

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KFC Canada sets up the Double Down

The infamous sandwich is coming to Canada Oct. 18 and the brand is celebrating with its first Facebook fan page.

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Yahoo! wants ‘You In’

The CSR campaign leading into Thanksgiving weekend is asking Canadians to commit an act of kindness and help a charity win $10,000.

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Maynards’ mug shots

A new national OOH campaign invites consumers to ‘capture’ delinquent candy using smartphone QR codes.

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Sony puts e-readers centre stage

Speed reader Dave Farrow moves into the front window of the Sony Centre for the Performing Arts to raise awareness for the new products.

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Quaker and Glee cheer up breakfast

The PepsiCo Canada brand has launched a co-branded campaign with Canwest to promote its latest breakfast product.

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Xbox Kinects with consumers

On the heels of its biggest game debut ever with Halo: Reach, the tech company gets ready to battle Wii in the full-body gaming experience with Kinect.

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Domtar papers the country

The company is out to slow the march toward a technology-fuelled paperless world with ‘Paper Because,’ its largest ad campaign to date.