Catherine Phillips
Articles by Catherine Phillips
Kraft Peanut Butter sticks with connectivity
A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.
Children of the Street tackles bystander effect
The social-inspired campaign tackles the issue for the first time to get high school boys to change their behaviour.
Huge hires new creative team
Amy O’Neill and Tracy Wan join as the agency continues to strengthen its integrated offering.
Canadian Tire to launch new rewards program
The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.
Virgin gives entrepreneurs a chance to get rich
The telco is bringing a contest to Canada that gives young thinkers a chance to meet company founder Richard Branson.
