Chris Powell
Real world meets social content
Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.
2018 CRC: Lg2′s gender balance
How strong female leadership is impacting the #2 CRC agency’s work.
2018 CRC: Creatives to watch
Top CW Craig McIntosh and AD Jaimes Zentil discuss their process and how fighting like brothers helps brainstorming.
2018 CRC: Cossette’s got global goals
The #1 CRC agency is in the midst of a creative renaissance, thanks to top CDs Carlos Moreno and Peter Ignazi at the helm.
MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
MAOY Silver: OMD’s changing media role
Data, collaboration and strategy are at the forefront of the agency’s client relationships.
AOY + Design Bronze: Lg2 is in its Elements
The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.
MAOY Bronze: Mindshare’s content push
The Toronto shop boosts its agility with a newly launched business unit.
What’s next in TV’s digital revolution
Canada’s BDUs and networks are vying for eyeballs in the streaming wars.
The BMO Effect
With Canada’s first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.
The beer necessities
For 170 years, Labatt has been a trendsetter and a cultural force.
The specialty hot list
Here’s the buzz on some of Canada’s top women, youth, men and boomer destinations, and intel on the new shows aiming to keep them there.
Cross-country checkup
A look at who’s ruling the dial in the big four markets.
Cross-country checkup
What’s going down in Canada’s big four markets
The specialty hot list
Strategy’s guide to Fall TV on the upper realm of the dial
