Carey Toane

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Articles by Carey Toane

Samsung finds its heart

The electronics giant may be in two-thirds of Canadian households, but it’s not top of mind for consumers. Now it has a plan to go from a brand we simply buy to a brand we must have.


McDonald’s brews coffee-biz change

Joel Yashinksky brings big American breakfast chops to the table.


Cannes Special: Social science

Marketers are getting creative to befriend audiences living on the social network.


Cannes Special: For the creative good

From Facebook to film festivals, from the grocery store to Ghana, marketers are communicating brands’
good deeds with inspiring results.


Canada’s love affair with loyalty

Our panel looks at why Canada is such fertile ground for loyalty programs and how advancements in technology and social media are changing the landscape.


Riding the wave

Ford’s David Mondragon and Dean Stoneley prep for record launch slate with sexy new models and global thinking.


Grand Prix For Good

With the Underdog Club, Cossette created an adoption drive that operated not out of a shelter but an art gallery.



Just in time for Cannes, we round up the best in radio.



Just in time for Cannes, we round up the best Canadian direct campaigns.


Green is the new pink

Avon’s Karen Simpson and Roberta Lacey set to work for a greener tomorrow.


Brands harness the power of the hour

Home Depot, Microsoft and others come together to donate PR, media and employee time to promote volunteerism.


P&G and BBDO/Proximity take platinum honours at AMEs

Toronto-based Proximity wins four trophies for the Gillette Body Shaving campaign, while Juniper Park also wins four for Frito-Lay North America.


Canada garners 20 Clio nominations

Seven agencies have a shot at taking home awards in six categories.


Burger King gets mad, even

How Jason Keown is leveraging Canadians’ appetites for premium burgers to drive sales to a 15-year high.


Get a little closer (don’t be shy)

From live Facebook chats with a rock star to beating Tony Hawk at his own videogame, entertainment brands are using digital tools like social media to engage youth – of all ages – in first-person interactions with the celebrities they adore