Carey Toane

Contact Carey by sending an email to ctoane@brunico.com

Articles by Carey Toane
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Agency of the Year 2009: The tough get going

Let’s be frank: 2009 was a doozy, in more ways than one. The year that easy forgot also marks the 20th annual Agency of the Year competition, and the agencies who rose to the top in this toughest of years are worth celebrating.

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MAOY Judging panel

Here are the judges who determined this year’s MAOY winners.

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MAOY Honourable Mention: Media Experts’ competitive edge

Canadian media industry maverick Mark Sherman and his team earn a respectable fourth place finish this year with strong plans for Telus, WestJet and new client Kodak Canada.

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Media Director of the Year: Lauren Richards, CEO, Starcom MediaVest Group

From ad fest Spikes Asia in Singapore to ideation culture training sessions in Hong Kong and L.A. to NYC to collect Creative Media Awards hardware at Ad Week – Lauren Richards’ average week is more akin to that of her counterparts at the top creative agencies than a media agency CEO. And that’s the way this year’s strategy Media Director of the Year likes it.

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Media Agency of the Year 2009: The new creative agencies

As John Hughes’s ’80s teen movie icon Ferris Bueller said, ‘Life moves pretty fast.’ He could have been referring to the change within the Canadian media industry.

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AOY Judging panel

Here are the judges who determined this year’s AOY winners.

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AOY Finalist: Ogilvy shines bright

Back in the top six as a finalist again this year, Ogilvy won the judges over with work for new client Cogeco and perennial favourites Hellmann’s, Dove and Shreddies. The latter resonated with Cannes judges this year as well, earning the 142-person-strong agency a Bronze Film Lion.

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AOY Finalist: Taxi ranks high

Last year’s Gold winner Taxi placed as a finalist this year. The indie shop – now 285 strong – opened an Amsterdam office and welcomed in over two dozen new pieces of business at home while churning out solid work for long-time clients like Pfizer and Canadian Tire. Recession? What recession?

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AOY Honourable Mention: Lowe Roche boxes the competition

No stranger to AOY accolades, Geoffrey Roche, Christina Yu & co. are back with a solid fourth-place showing, the best ranking for Lowe Roche since its Bronze win in 2006.

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AOY Bronze: Zig ideas, Zig changes

Zig positions itself as media-neutral, as per its motto ‘ideas in their most powerful form,’ and this year’s creative delivers on that promise.

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AOY Silver: Rethink thrives with the little guy

Rethink loves an underdog. If you don’t believe that, a flip through their Silver-winning cases over the next few pages will convince you.

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AOY Gold: DDB rules the roost

Frank Palmer and company have done it again. After a brief stopover at Bronze last year, DDB Canada is AOY champion once more, thanks to a solid performance across the board with five campaigns that showcase the agency’s undeniable bench strength spanning categories and media.

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Coupland gets a crush on iTunes

Random House teamed up with Crush and iTunes to promote Douglas Coupland’s latest book, Generation A, to the dismay of letter Js everywhere.

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Ad types go Buccaneers on the big screen

Four ad execs and one client survive a plane crash….No, it’s not a bad joke, it’s the feature film debut for Bill Keenan, CD at GroundZero Marketing Communications in Toronto. Eating Buccaneers follows the stranded execs – led by Peter Keleghan (The Newsroom) – as they try to survive on a single box of Buccaneer chocolate bars without clawing each others’ eyes out.

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Desjardins: a caisse for the people

The story is well known: Alphonse Desjardins was working as a French-language stenographer in the House of Commons when he was moved by a report of a man who paid $5,000 interest on a loan of $150. The former journalist and civil servant went on to establish the Caisse Populaire de Lévis in 1900 to serve working-class Quebecois. It was the start of the co-operative movement in North America.