David Bray
The digital radio tidal wave hits
With CHUM, CBC and Canadian Satellite Radio offering up concrete new satellite and digital radio proposals, writes Hennessy & Bray’s David Bray, marketers should prepare for a whole new sonic feast
Clearing the airwaves
Digital radio is coming to Canada, and with it a variety of new opportunities for advertising and reaching niche audiences that will revolutionize the medium. But although it is on the cusp of breaking into the mainstream, misconceptions regarding what digital radio is and what form it will take still abound.
Special Report: Multicultural Marketing: Canadian market shows potential
David Bray is senior vice-president of Toronto-based Hennessy & Bray Communications, which includes the ethnic advertising service EthnoWorks. As the new census figures indicate, the face of the Canadian population is rapidly changing – and with it, the range of…
Special Report: Sports & Entertainment Marketing: Radio rulings bode ill for advertisers: New Cancon requirements may please artists, but CRTC decision on station ownership could spell higher ad rates
David Bray is senior vice-president of Hennessy & Bray Communications, which includes RadioWorks, a full-service radio ad agency and consultancy, and EthnoWorks, an ethnic advertising service. Even in this digital age, the tables keep turning. Once again, the Canadian Radio-television…
Special Report: Radio: Stern gives medium needed shot in the arm
Also in this report: * Radio review to signal new era: Broadcasters urging CRTC to rethink rules on station ownership, to help put industry on more profitable footing * WCB uses radio to make impression: Safety promotion on local rock…
Opinion: Radio ruling bodes well for youth marketers
David Bray is senior vice-president, creative director of RadioWorks, a full-service radio ad agency/consultancy based in Toronto. It seems that the squares have come full circle. The sometimes stodgy Canadian Radio-television and Telecommunications Commission, after years of legislating almost impenetrable…
Opinion: New year brings developments in radio
David Bray is senior vice-president of RadioWorks, a full-service radio advertising agency. He also served as chairman of the bbm survey task force responsible for developing new survey methodologies. Bray can be reached at (416) 469-4645; fax (416) 469-4798; or e-mail…
Opinion: Radio demographics finally coming of age
David Bray is senior vice-president of RadioWorks, a Toronto-based full service radio advertising agency. He would like to hear your thoughts/inquiries. He can be reached at (416) 469-4645 fax: (416) 469-4798 or E-mail: dhb@passport.caFor too long radio has struggled to market…
Perspectives: Opinion – Bray: Spring ’96 radio BBM overview
David Bray is senior vice-president of RadioWorks, a full-service radio advertising agency. He served as chairman of bbm’s Survey Task Force and would like to hear your comments. He can be reached at (416) 469-4645; fax: (416) 469-4798 or e-mail: dhb@passport.ca….
Special report: Clients demanding more results-oriented spending: Radio great at tight, effective targetting, but it needs better tools to convince clients, says Bray
Also in this special report:Networking: What’s old is new again, p. 29The creative potential of theatre of the mind:It’s the hardest medium to write for but the extra effort can pay off with some advertising gems, p. 30David Bray is senior…
Special Report: Radio Research: RIP GRPs: broad reach is obsolete
[Also in this report: Making it tangible - In this age of accountability, radio's results must be quantifiable - page 18; When it's BBM survey time, 680 News call-out program reminds listeners they've tuned in - page 18; and Marketers...
