Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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Walmart reinforces commitment to customers and community

Being an essential business means the retailer is staying open, but also has numerous consumer concerns to address.

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Randy Stein, Scott Dube to leave Grip

Two of the agency’s co-founders and creative leads are departing to find new challenges.

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Beauty and grooming could face ‘significant challenges’

It’s not just grocery: a survey suggests staying at home has changed habits in a way that could disrupt personal care categories.

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CAMH gives mental health support from a distance

The hospital gets the word out about how it can still help those facing new hurdles brought on by the pandemic.

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Tim Hortons hires new head of marketing strategy

Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.

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Expected increase in delivery is coming to pass

Vividata finds Canadians are more interested in UberEats and Instacart, while spending on Amazon is nearing holiday levels.

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Lg2 creates a coalition of Quebec businesses

The agency brings together more than a dozen of its clients in one campaign to build a movement behind buying local.

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Destination BC wants tourists to dream of visiting later

The province’s tourism board creates a spot that’s a mix of travel inspiration and public service announcement.

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Dove shows the ‘beautiful’ courage of frontline workers

A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.

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Children of the Street wants teens to rethink sharing nude pictures

The campaign comes as youth, home from school, spend more time on their phones.

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Zulu Alpha Kilo shares COVID-19 campaign with entire industry

Assets for a new campaign to “get people to take this seriously” are being made freely available to any brand or agency.

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How Girl Guides are adapting the cookie fundraiser playbook

Going door-to-door is out of the question, so the non-profit is looking for more retailers like Canadian Tire to provide a new sales channel.

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WSIB recreates moments worth remembering

This year’s Day of Mourning campaign turns its attention to the workplace to directly emphasize the importance of safety.

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New owners take over Trigger’s marketing division

Geoff Hardwicke and Todd Blevins take over the Calgary agency’s brand work, splitting off from the growing financial division.

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What Canadians want to hear from brands right now

The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.