Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
Carlos

Global CCO Carlos Moreno to leave Cossette

The agency will adopt a single-CCO model as one of its creative leaders leaves to pursue new opportunities.

officeosacr

Why Casey House created new episodes of Friends and The Office

The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.

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WW Canada expands into the subscription box space

A partnership with truLOCAL helps the brand with its recent goals of being more digitally relevant to younger members.

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Elemental adds to creative and client leadership

The agency promotes Scott Fess and Justin Haberman to free up its other execs to focus on higher-level clients.

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Zulu Alpha Kilo hires Wain Choi as new ECD

A three-year search ends with someone that brings valuable knowledge of both Canadian and global markets.

fizz

Fizz continues to do things differently

The low-cost telco aims to show how its approach to its service offering can address consumer pain points in mobile.

Bus Shelter 2

Laughing Cow’s new brand platform is a funny thing

Fromagerie Bel focuses on optimism in the face of mishaps, bringing the emotional benefits of laughter back to the core of its brand.

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Why Acura gave away lipstick for Valentine’s Day

Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.

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Boston Pizza brings people together for Valentine’s Day

The restaurant finds “a fresh way” to celebrate the 40th anniversary of its heart-shaped pizzas by surprising a young couple.

godaddymuggs

GoDaddy tells a story about small business growth

The next phase of a campaign with Muggsy Bogues shows how the company helps entrepreneurs after they get their idea off the ground.

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IPG’s organic revenue continues to grow in Q4

Strong performances from Mediabrand, FCB and McCann helped the holding company finish 2019 on a high note.

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Princess Margaret Cancer Foundation picks Rethink

The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”

sugo

Hunt’s uses chef-approved recipes to highlight its premium tomatoes

ConAgra worked with Alida Solomon to show what “flavour passed on” means to her.

johnwren

Omnicom’s organic growth continues upward in Q4

The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.

thompsonchicago

Bleublancrouge wins global Thompson Hotels account

The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.