Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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Inside the Competition Bureau’s focus on digital ads

Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.

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How agencies are keeping morale up

As WFH changes the way they work, CloudRaker, Jam3 and Sophomore have devised ideas to keep talent connected.

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Nissan Canada rotates leadership positions

Steve Rhind will become managing director of Infiniti, while Adam Paterson will become director of marketing on the Nissan brand.

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How execs are handling a crisis with no playbook

Agency leaders have dealt with recessions and uncertainty in their clients’ business before. Why they think this time is different.

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Viagra gives another reason not to be embarrassed

Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.

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Shopping visits predicted to hold steady in months ahead

IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.

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Ad agencies grapple with COVID-19 disruption

Public health measures have delayed shoots, campaign launches and pitches, with disruption to clients’ business looming.

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GTB Canada appoints Mike Flynn as president

Global CEO Robert Guay says experience in consumer engagement will be “critical” to the agency’s work with Ford going forward.

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Harlequin forgoes shirtless hunks to broaden its audience

The romance publisher is looking to get past the cliches of genre to show the positive benefits of its expanding entertainment options.

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Dx3 cancels day two, Cannes Lions sets contingency plan

An earlier possible COVID-19 transmission at the venue closes the marketing event early, while Cannes confirms fall backup dates.

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Belairdirect seeks to simplify insurance with a complicated dance number

The company’s latest cinema-inspired ad zeroes in on customers looking for a greater sense of control over their insurance.

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One Show, ADC Awards go online-only due to COVID-19

The One Club will replace Creative Week events, set for May, with live-streamed ceremonies.

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BMO breaks biases towards women and money

This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.

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Addition Elle and Penningtons employees fight stereotypes together

The Reitmans-owned banners build on their communities by showing that the people behind the clothes know what they deal with.

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Communicating values through content

At AToMiCON, marketers from Koho and Bud Light explained how design and entertainment helps solidify their brand pillars.