Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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John St. names Cher Campbell CCO as Angus Tucker steps away

The agency co-founder is shifting his focus to Theo, WPP’s dedicated Rogers unit.

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McDonald’s goes back to the farm

The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.

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How Golf Town sustained a month-long Black Friday

The retailer has shifted its budget to make social and live streaming trigger shopping behaviour, a strategy it is continuing through the rest of the holidays.

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DFO fills a giant milk glass with well-wishes for children’s hospital patients

This year’s milk-and-cookies effort helps isolated kids hear from the outside world.

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Clorox names new VP of marketing in Canada

Melanie Plaz Casado will focus on driving sustainable, responsible growth and finding new opportunities for the company’s brands.

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Taco Bell creates a spicy advent calendar

The QSR makes it easier for consumers to enjoy everything from hot sauce to favourite meals at home.

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Why BIMM has kept going upstream in a pandemic

The agency’s “Rapid Experience Development” model has helped it keep up with pivots with clients like Audi.

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Tourism Prince George merges wildlife with nightlife

A rebranding focuses on showing people in B.C. the kinds of urban activities that can complement outdoor adventures.

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Can you measure how strong a brand’s community is?

Sid Lee developed a metric to try, and found that responding to how people already feel is more effective than trying to manufacture it.

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Humanise Collective joins global indie agency network

By joining TheNetworkOne, the collective looks to build reach beyond borders for both itself and clients.

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Plan shows that any Gift of Hope has an impact

With some donors feeling economic pressure, the non-profit’s flagship campaign shows the tangible effect that even small gifts have.

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How the Dairy Farmers of Ontario turned disruptions into learning opportunities

Building farms in Minecraft and online recipe videos have helped the group maintain its educational goals.

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Dentsu names president in Quebec to return to its roots

Genevieve Guay will help the company’s full roster of agency brands drive innovation and investment in the province.

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Rethink solidifies its succession plan with new leadership team

As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency’s long-term independence.

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TVA’s rebrand is all about understanding Quebec

The broadcaster finds its role in a disrupted media landscape and helps its new streaming service stand out from the global crowd.