Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
Retail, shopping, consumers

How the ‘new normal’ will impact different markets

Euromonitor’s latest report looks at how consumer landscapes and buying behaviour is going to be impacted across categories.

Destination Canada

Destination Canada looks to help restart the tourism industry

The national tourism board is shifting its focus to the domestic market and ‘taking a back seat’ to support smaller partners.

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Canada Goose to refocus marketing investment

Despite a need to cut costs, the outerwear brand says strong ecommerce and DTC channels puts it in a good place for recovery.

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Reitmans to close Thyme Maternity and Addition Elle

The company plans to permanently shutter 131 stores as it looks to optimize its retail footprint following creditor protection.

Retail, shopping, consumers

Which shopping habits are here to stay?

Mindshare’s survey also shows consumers aren’t as eager for major shopping events like back-to-school and Black Friday.

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Volkswagen pledges to put people first

Looking to recover from dealership closures, the automaker positions flexible financing plans as a way to help people get back to their communities.

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Purolator pivots to ‘delivering promises’ at home

As the B2B side of its business takes a hit, the courier takes a consumer-focused approach to its services and marketing.

mental Health

Canadians are grappling with more mental health struggles

A survey by Delvinia and CAMH shows unemployment and isolation are having an impact during the pandemic.

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The Beer Store helps you pay back the people you owe a drink

The retailer prepares for summer by positioning its value proposition as a way to thank neighbours that helped us in recent months.

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Molson Coors is making a ‘big bet’ on vodka soda

After delaying Aquarelle’s launch campaign, the brewer increases the investment behind the latest product in its “beyond beer” portfolio.

Stay Home AD

Van Houtte brings the fun back to coffee breaks

The brand comes back to TV with a campaign that gives consumers an emotional boost as at-home coffee habits continue.

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Desjardins strikes up some musical relief

The financial co-op builds on its community positioning, hiring struggling musicians to give anxious Canadians a moment of joy.

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Nescafe adds variety to at-home coffee

The brand moves beyond the “instant” label with new campaigns capitalizing on consumers making more drinks themselves.

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CIBC uses Aventura to give healthcare workers a break

In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.

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Reitmans files for creditor protection

The already struggling retailer says a planned restructuring will include “optimizing” its bricks-and-mortar footprint.