Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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Sinai Health shows all sides of care in its first campaign

Low awareness can hold back donations, so the network took a less clinical approach to showing the scope and impact of its work.

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.

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Budweiser is sending sports fans to their own bubble

The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.

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Chefs Plate sorts out a place in the meal kit market

Demand is up but so are financial worries, so the relative newcomer leans into being a practical option.

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Corona is auctioning off trips to get Canadians outside

Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.

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Volkswagen has room for any family in an ‘SUVW’

The automaker is familiarizing people with its lesser-known SUV lineup by showing it’s not just for the “traditional” family.

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Do not join Reese’s secret society

The Hershey brand uses exclusivity and intrigue to draw in consumers who are buying primarily from well-loved confectionery brands.

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As more trains hit the rails, Via Rail lets passengers move at their own pace

The brand creates a new platform to talk about the safe options it has for passengers whenever they are ready to travel.

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CAMH says its time to talk about suicide prevention

With a mix of hope and urgency, the hospital releases its first campaign focused on what has become a more timely subject.

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Clover Leaf picks Giants & Gentlemen as AOR

The agency will lead a new campaign for the seafood brand, with aims on energizing the category for today’s consumers.

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Benjamin Moore wants you to give your walls some love

With a recent rise in DIY renovations, the paint brand pivots its new platform from contractors to homeowners.

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Knix breaks up with disposable hygiene products

The brand embraces destigmatizing periods and the environmental benefits of dumping tampons and pads.

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Why Moxie’s wanted its own online ordering platform

With X-Dine, the restaurant chain is hoping to learn more about its customers by nurturing a direct relationship.

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RioCan helps shoppers take care of each other

The shopping centre owner wants visitors to be more community-minded and help it avoid another shutdown.

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Could Canadian retail sales be on the rebound?

Ed Strapagiel says Q2 may have been one of the worst ever for the industry, but it has recently begun to show signs of life.