Guest Contributor

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Articles by Guest Contributor
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The design trade-off between innovation and familiarity

John Bradley and Carrie Bradley ask if recent attempts to update what brands stand for is worth losing what consumers know and love.

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UEP is the new USP

Expert Tony Chapman shares five ways for marketers to win over consumers by building a “unique emotional proposition.”

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The anti-Black racism fight can’t be ‘business as usual’

Proof’s Bunmi Adeoye explains why Black talent feel like momentum has been lost, and how to fix it in 2021.

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Are you roaring out of 2020 or licking your wounds?

Camp Jefferson’s Peter Bolt looks at the choices agencies made last year and the lessons they provide for what’s still to come.

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Our 2021 forecast: forecasts about 2021 won’t help you

With so much still uncertain, John Bradley and Carrie Bradley recommend protecting what you already have: brand and price.

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What Mondelez Canada learned this year

From the C-Suite newsletter: President Martin Parent on what is shaping the CPG co.’s marketing and product innovation.

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Leo Burnett takes action with five micro-actions

President Ben Tarr shares the little-big things the agency is doing to move the D&I agenda forward.

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An open letter to advertising professionals and education partners

From a trepidatious BIPOC student about to enter the field.

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How to avoid ‘wellness overwhelm’

Felicity’s Amy Laski explains how to help consumers navigate an information overload that got more intense during the pandemic.

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Holiday trends are pointing to a bigger retail revolution

Accenture’s Gregor Barry dives into the firm’s annual survey to see what trends will have an impact into the new year.

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Back Page: FUSE Create puts a positive spin on a year we’d rather forget

The Toronto-based agency invites readers to recite lines bound to make them feel at least a little better about 2020.