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Articles by Guest Contributor
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A brief guide to operating hybrid workplaces

From the C-Suite newsletter: Dan Barham, who has run workplaces at Telus and Lemay, shares tangible tips for managers.

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What really happens when brands stop advertising

John Bradley and Carrie Bradley explain why a study on the impact of cutting ads can’t be applied equally to all brands.

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It’s time to get out of the campaign mindset for Pride

Wattpad’s Chris Stefanyk enlists some expert guidance on how to ensure your outreach is more of a year-round commitment.

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You’re defining your audience backwards

Camp Jefferson’s Guybrush Taylor explains why a demographic-first strategy results in stereotypical work that misses true relevance.

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How brands can move from ‘languishing’ to ‘flourishing’

After a long and challenging period, Felicity’s Amy Laski reminds brands how to talk about wellness in a positive space.

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What brands need to be sensitive to as the country rethinks Canada Day

We Are Social’s Coby Shuman doesn’t recommend any patriotic celebrations, ads or sales on July 1. But if a brand must do something, make sure it is impactful and elevates voices that need to be heard.

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Cannes 2021: Wrapping up the big themes

From crises to commitments to change, The Township’s Karen Howe pulls together insights from a week’s worth of content.

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From Karen Howe’s dining table: Creativity, COVID and Cannes

ICYMI, The Township’s founder gathers the best of the best campaigns and trends so far.