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Articles by Guest Contributor
Leadership, Jehyun Sung

How to win the post-pandemic war for talent

Leadership strategist Dan Pontefract suggests things execs can do now to stave off a potential exodus in the near future.

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Is spending out of a slump financially illiterate?

John Bradley and Carrie Bradley explain why one-size-fits-all advice is a bad way for brand stewards to preserve their reputation.

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Adapting to the new workplace

How organizations are rebuilding company culture, skillsets and relationships in the age of remote working.

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Employing the employer brand

John Bradley and Carrie Bradley on why looking internally is vital to get a handle on consumer-facing brand health.

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Are car sales a canary in the post-pandemic coal mine?

John Bradley and Carrie Bradley on why the old ways of anticipating demand may be a thing of the past.

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Will a lack of happy accidents hurt innovation?

A chance observation at a burger joint highlights why Bond’s Sean Claessen has concerns about brands finding a path forward.

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Getting back to spending becomes more complicated

Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.

James Quincey

The haunting truth about zombie brands

Coca-Cola’s CEO wants to cull growth suckers from its pipeline. But what is the company up against?