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Articles by Guest Contributor
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Long live Telus and its critters

How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company’s evolution.

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P&G president calls on Canadian industry to step up

From the C-Suite newsletter: There’s no better time to engage in “constructive disruption” of media, writes Geraldine Huse.

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Finding your pivot is about asking the right questions

Fiona Stevenson explains how a simple shift in perspective can reframe existential challenges as new opportunities.

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How do you avoid ‘wellness-washing’? Get back to basics

All brands are linked to wellbeing. Felicity’s Amy Laski details why COVID-19 means they can’t take any consumer need for granted.

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Is this the eve of a marketing renaissance?

John Bradley and Carrie Bradley on why now might be the time for marketing to regain its influence in strategic business decisions.

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The terrifying truth of running a small agency in a pandemic

The Idea Suite’s Shelli Baltman on what the last six months have taught her about pivoting and planning to not have a plan.