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Articles by Guest Contributor

Aesop taught me I’m a bad queer strategist

The skincare brand not only showed Sarah Phillips how to do a great Pride campaign, but how any strategist can have blind spots.

Climbing Action during the Cannes Lions

Cannes Lions 2022: A welcome return carries the weight of the world

Karen Howe reflects on a festival where the enormity of current events permeated conversations in the Palais and the most-awarded work.


Get your fake-shiny rainbows out of my face

NFA’s Jack Latulippe explains why he (and your customers) are feeling exhausted by rainbow logos and product lines.


Lessons from a media leader turned tech consultant

In an exclusive column for strategy, Alex Panousis shares decades of observations around what makes a digital leader.


Corner Office Shifts: McDonald’s Canada names first woman president, CEO

Plus, Bell’s former president lands at Scene+ and KFC marketer heads to a tech start-up.


CEOs consider sustainability a huge challenge, only slightly behind cybersecurity

What’s behind the steep jump? And what are the roadblocks to success?