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Articles by Guest Contributor
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How creating opportunities helps make social change

Impakt’s Paul Klein on why small actions informed by those directly experiencing the problem is the most effective approach.

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Decoding visions of 2020

Karen Howe weighs in with predictions for the year ahead and what they mean for agencies and the state of creativity.

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P&G’s Marc Pritchard sees a $1 billion growth opportunity

There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.

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How to take control of your own digital upskilling

From the Tech newsletter: Microsoft’s Lisa Gibson explains why non-IT staff need to improve their digital know-how.

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Three ways 5G will alter the marketing landscape

The wireless tech is primed to create opps in market research, qualitative data and VR, writes Delvinia’s Steve Mast.

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It’s time to end the tyranny of impressions

Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.

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Retail’s role in creating confident cannabis shoppers

Why retailers are in a unique position to establish the trust needed to guide customers through the purchase journey.

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Steve Mykolyn’s 30-year-old passion project

How the ad man’s romance with mortality has come to life as a photo book, exhibit, documentary and a soundtrack on vinyl.

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Is marketing in trouble?

John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.

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Buckley’s creates a timeline of awful tastes

The brand puts the focus on its flagship product and well-known tagline to celebrate its 100th anniversary.