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Articles by Guest Contributor

Congratulations! You may already be a sucker

All those who voted for Brian Mulroney, put up your hands. All those who love reading The National Enquirer, put up your hands. All those who buy subscriptions through Publishers Clearing House and their ilk because you think you’ll win cash…


Strategy DirectResponse: Opinion: Stupid direct marketing tricks

A research organization pitches a prospective client. ‘First, we’ll survey a zillion consumers’, proclaims the researcher. ‘We’ll get their names and addresses, ages and incomes, likes and dislikes, past purchasing habits and future intentions…’ ‘Won’t that be expensive?’ asks the client….