Guest Contributor
Waiter, there’s shrimp in my cereal
Proof’s Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.
Five actions for CMOs aspiring to become CEOs
Listenmore’s Stephan Argent on the steps marketers can take to help them ascend to the top leadership role.
Making home the heart of health again
Felicity’s Amy Laski has some questions marketers should ask if they want a place in consumers’ already crowded homes.
Choose to challenge for more than one day
Veritas’ Krista Webster talks with fellow agency leaders about why COVID-19 has stressed that the push for equality is a year-round effort.
How to keep working moms from leaving advertising and marketing
The pandemic has set back progress for gender equality at work. BBDO’s Rebecca Flaman explains how culture, leadership and insights can fight ‘the pandemic of the pandemic.’
How to speak the language of a game-changing shift
Ads might be more effective at growing margins than growing sales, so marketers will need to get better at CFO-speak to benefit.
Why brands need to watch their language
BBR’s Anik Pelletier explains how language, tone and nuance impact the bottom line as much as strategy and design.
How to reach consumers taking wellness into their own hands
Felicity’s Amy Laski explains how brands can have a role in a new wave of DIY betterment.
What pharma companies want from their agencies
NFA Health’s Dorothy Czylyski lays out the asks she’s gotten as health brands look for more insights and digital transformation.
Putting silos on the sideline
John Bradley and Carrie Bradley explain why having spent 2020 on the “fourth line” might make marketers realize their work is a team effort.
Which cultural shifts will be the most meaningful?
Juniper Park\TBWA’s Dustin Rideout shares four societal trends that brands can use to help write history’s next chapter.
Is in-housing right for you?
Listenmore’s Stephan Argent says you’ll need a clear vision, retention strategy and the resources to manage talent for your in-housing solution to succeed.
Why it makes sense for brands to feel so nostalgic
Union’s Michael McDonald-Beraskow explains why innovation can wait: consumers want familiarity right now.
