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Articles by Guest Contributor
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2021 Design AOY Silver: Lg2′s brand experience touch

CEO Claude Auchu on why his agency has evolved to be in the business of “progress, sustainable growth and brand experience.”

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The ugly truth about mentorship in Canada

Alan Middleton on how marketing departments overlook the importance of mentoring and why that’s a mistake.

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What I wish I knew about briefs when I was a client

Gino Cantalini uses experience on both ends of the agency-client relationship to propose a new way to work together: write two briefs.

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The future of strategy is decentralized

Planners have a habit of not looking outside their bubble for insights. Cossette CSO Cat Wiles explains how new models can fix that.