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Articles by Guest Contributor
Catherine Roche

BMO looks to redefine its purpose

Head of marketing Catherine Roche writes about the vision and process that led to new commitments at the bank.

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How fixing the RFP will benefit all of us

Zulu Alpha Kilo’s Zak Mroueh lays out exactly how changing the search process will improve agency-client relationships.

Cannes Lions 2019 : Day Three

Decoding Cannes Lions 2019

The Township’s Karen Howe on some of the ‘unsettling undercurrents’ on display at this year’s festival, and how to address them at home.

KAREN HOWE PIC- higher rez

Cannes 2019: The future of brands sounds good

The Township’s Karen Howe on how Mastercard found its soul through a smart sound strategy.

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Getting below the LGBTQ surface

Fuse president Stephen Brown on how brands should think about authentic representation during Pride month.

Sustainability

When sustainability meets experiential design

Trend Hunter’s Mishal Omar explores three eco-friendly approaches brands are taking to connect with consumers.

Agency search

A misguided response to a long-standing problem

Consultant Stephan Argent questions whether “naming and shaming” clients is the best route to fixing the RFP process.

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Let awards set new standards for the industry

Responding to a column earlier this week, Havas’ Alex Panousis explains why she embraces her addiction to shiny things.

Kobo

What Rakuten Kobo learned after ten years

As the company celebrates its 10th anniversary, CEO Michael Tamblyn reflects on how the business has evolved.

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It’s time to come clean

As awards season gets into full swing, Edelman Canada CCO Andrew Simon explains why the relationship with “bright shiny objects” needs to change.

Strategy Back Page

Back Page: Fuse pitches its twist on a smart device

The Toronto integrated marketing agency proves there is such a thing as a stupid question.

Workforce2

Five ways to impact customer experience through employee initiatives

The Intercept Group’s Andrew Au explains how to make employee experience a priority.