Ian Edwards
Articles by Ian Edwards
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Marketing political parties: Who’s doing the best job?
June 14, 2004 -
How can marketers strike gold with Vancouver’s Winter Olympics?
July 14, 2003 -
Baiting car thieves
October 21, 2002 -
Who needs creatives?
September 23, 2002 -
How far is too far?
September 23, 2002 -
Buyers won’t miss Canadian dramas in fall lineup
March 11, 2002 -
Nowhere to go but up
January 14, 2002 -
Special Report: Marketing in Vancouver: Starbucks the star of the coffee craze
May 15, 1995 -
Special Report: Marketing in Vancouver: BCTV stakes out territory with branding campaign
May 15, 1995 -
Ads balance function and aesthetics
May 2, 1994 -
Store puts customer in driver’s seat
May 2, 1994 -
Business people tell it like it is
May 2, 1994 -
‘Quality of life’ ads spurn shots of finished homes
May 2, 1994 -
Health food store relies on word of mouth
May 2, 1994
