Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
Budweiser Canada-Budweiser Reveals Twist on Insurance Industry E

Budweiser offers Canadians ‘BBQ Insurance’

The brewer is helping Canadians protect a hotly anticipated grilling season, which has become a summer pillar for the brand.

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Fountain Tire takes its birthday celebration online

As drivers look to hit the road again, the contest is the latest way the retailer has been nimble in responding to the pandemic.

Tims

Tim Hortons develops a new framework to tell its stories

The QSR is deploying an $80 million investment with a focus on real people to re-spark a deep connection with Canadians.

Finfluencers

What can brands learn from fin-fluencers?

TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.

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Motive gets AOR duties with PepsiCo

The agency’s remit expands, taking the lead on the company’s flagship beverage brands, along with three snack assignments.

Photo Sophie Gaudet

Tank creates department for employee wellness

Sophie Gaudet will permanently lead efforts to ensure staff are fulfilled and happy as they begin to return to the office.

Fido

Fido connects over diversity within the LGBTQ community

The telco’s multi-pronged Pride campaign aims to bring people together while in-person celebrations are still off the table.

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How Golf Town is getting back on course

After a year of using digital channels to tap into the growing popularity of golf, an “anthemic” new TV spot is the next step in the retailer’s turnaround efforts.

Sephora

Sephora ensures authenticity as it celebrates Indigenous beauty

The retailer engaged internal and external advisors every step of the way as it continues efforts to create change in the beauty industry.

Energize

Perrier eyes a new healthy niche in energy drinks

The sparkling water brand is filling demand for healthier options in the category.

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Toronto businesses ask for a bit more time to make it through lockdowns

A campaign aims to show that even though the end is in sight, businesses still need help.

DonutDay

Tim Hortons finds artful ways to celebrate donuts

The QSR commissioned 10 artists from across Canada to depict customer favourites as it continues to elevate its core offering.

UPS

UPS wants to cement itself as a small business partner

The logistics company’s first made-in-Canada campaign aims to change the perception that it only serves big companies.

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Sleep Country shows that even Bianca Andreescu needs her rest

Amid the pressure of hustle culture and eroding work-life balance, the retailer hopes the tennis star will help consumers understand the importance of sleep.

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SpongeTowels’ repositioning is all about getting over life’s messes

The new “Absorb Life” platform focuses on enjoying what life has to offer, as Kruger continues to increase investment in more purposeful marketing.