Justin Crann
Pay gaps based on ethnicity and gender prominent in Canadian advertising
The World Federation of Advertisers’ global talent survey finds junior employees are more likely to face wage discrimination.
Co-Op rebrands as Labour amid business shifts
The agency is staffing up and expanding into Quebec to capitalize on momentum it has built over the past year.
Why Old Style Pilsner is picking up the tab for tuitions
Molson Coors is renewing its push to make the brand as popular with students in Ontario and Quebec as it is in Western Canada.
How employers can improve post-pandemic workplaces
New PwC research shows big divides between how employees and their leaders see company culture.
SickKids offers a light of hope amid uncertainty
The latest iteration of the “VS.” platform illustrates the importance of a new hospital in breaking through the anxiety of the unknown.
Via Rail gets back on track
After business largely came to a halt last year, the Crown corp returns to convincing travelers to leave their cars behind and get aboard its trains.
Scotiabank makes a loud pledge to support diversity in hockey
“Canada’s hockey bank” puts inclusion at the centre of a new platform, launched by showing the discrimination some players have faced.
Juliet creates an editorial division
The new team produces long-form content for clients to help them engage audiences outside of the usual channels.
UP Express wants to keep flight plans from getting derailed
A campaign for the Metrolinx train service aims to show that the return of travel doesn’t have to mean a return of travel stress.
Ritual cooks up a fresh post-pandemic positioning
The food ordering app is launching a rare mass campaign to speak up about the work it has done supporting local restaurants.
Cossette and NABS take a ‘crack’ at industry burnout
A new film uses an animated cracker to remind people to take care of themselves and their peers.
Staples satisfies consumer curiosity about its transformation
The retailer’s new positioning is meant to show customers it has the answers to both the hard and easy questions.
Tourisme Montreal returns to its European roots
A new campaign shows how the city is similar to other top destinations, and not just as a consolation for those who don’t want to fly.
Gud finds a less-aggressive voice for its sports drink
The brand moves away from the category’s “hulking-out” imagery to try to appeal to a broader audience.
Canada Goose launches footwear with a show of force
The apparel maker leans into the pillars that have previously proven successful to send a strong message about its new boots.
