Justin Crann
Mint adds new creative director as department continues to expand
Laura Rothstein will provide additional mentorship and oversight.
After a positive pilot, Kraft Heinz fires up The Kitchen
The in-house social team is growing from five to 24 employees, including a new managing director and ECD.
Telus hires Rob Daintree to market home solutions
The former WestJet marketer brings his expertise to a portfolio that includes internet, TV and online security.
BC Cancer gets personal for the holidays
Amid a wave of other ongoing health concerns, the non-profit is using intimate and empowering stories to break through.
How are global crises shaping food trends?
From Shopper Marketing Report: How generational divides, sustainability and purchase habits will shape the year ahead.
Bleublancrouge changes up its creative leadership
ECD Sebastien Rivest is now leading the department in Montreal, and has hired Brigitte Ledermann as his new CD.
Trends to Watch: Urban concepts, brand pairings and freelance collectives
Three trends that are heating up in the retail, brand and agency worlds.
Paradigm adds Trent Burton to growing creative team
The former McCann West CD is the first of several hires planned for the team as the agency builds out its expertise.
Very Good Butchers pushes a meaty message to instill taste trust
The plant-based brand zeroes in on a universal insight it hopes transcends brand agnosticism in the category.
Cossette names a second ECD in Quebec
Anne-Claude Chenier will co-lead the creative team with Louis-Philippe Tremblay to bolster local leadership amid growth.
Hellmann’s goes digital in its food waste fight
The brand has developed an app that will reward Canadians for using up the ingredients they have on hand.
Dollar Shave Club made a billboard out of hair
The unusual activation is helping the brand stand out as its new omnichannel strategy brings it to Walmart shelves.
FCB recruits two ECDs with international experience
Leo Barbosa and Cuanan Cronwright join from Grey New York to lead work on clients including Clorox, Home Depot and OLG.
Cheekbone gives a platform to Indigenous success
The cosmetics brand worked with a host of Indigenous leaders to show what happens when they are given control of their story.
Kruger chips in with a second Big Assist
Diversity has been made a focal point for the CSR effort helping overcome barriers to playing minor hockey.
