Justin Crann
General Mills brings back its colour-changing spoons
The decades-old classic is part of a strategy by the CPG to use promo and trade spend to maximize fun, in addition to value.
Acura goes digital to try and replace auto show engagement
A microsite with videos and interactive games is a new way for the automaker to talk about its racing history and differentiate itself from other luxury brands.
Leo Burnett appoints new head of design
The agency promotes designer Man Wai Wong to help strengthen its leadership in an “integral” area.
Telus makes a social promise about the future
A new platform aims to better reflect the company’s investments outside of telecommunications and purpose-driven work.
Egg Farmers of Canada look for more not-weird occasions
The organization’s latest push to expand eggs beyond breakfast includes snacking and a new targeting approach.
Beyond Meat renews push into QSRs
Along with continued marketing investment, the plant-based company strikes partnerships with McDonald’s and Yum! Brands.
The Hive hires new president and CEO
Jared Stein is joining the Toronto agency’s executive team as Rick Shaver moves into a new role.
Campaigns challenge misconceptions about human trafficking
CivicAction and Public Safety Canada aim to educate Canadians about a complex crime.
Klick Health appoints co-presidents amid expansion
The agency has promoted two longtime employees who will also oversee the implementation of a new intelligence practice.
Drug Free Kids Canada makes positivity its anti-drug
The non-profit wants parents to have less awkward and better informed conversations with their kids about drug use.
Leo Burnett Toronto names new co-CCO
Steve Persico is promoted to the role and will work alongside current CCO Lisa Greenberg.
Childhood Cancer Canada adds a human touch to clinical trials
The non-profit loses the jargon around new treatments in favour of powerful stories.
RedHat takes a consumer-inspired approach to B2B marketing
Open-source Linux-based software isn’t the most accessible concept, so OneMethod took a different path to make it understandable for clients.
Go RVing brings ‘Wildhood’ to a new generation
The organization shifts its platform to meet demand among younger people who want to keep their adventurous spirit alive during a pandemic.
CIBC makes responsible spending more rewarding
The bank tries a new approach to reach cash-back card users, who tend to be more pragmatic than aspirational.
