Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
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General Mills brings back its colour-changing spoons

The decades-old classic is part of a strategy by the CPG to use promo and trade spend to maximize fun, in addition to value.

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Acura goes digital to try and replace auto show engagement

A microsite with videos and interactive games is a new way for the automaker to talk about its racing history and differentiate itself from other luxury brands.

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Leo Burnett appoints new head of design

The agency promotes designer Man Wai Wong to help strengthen its leadership in an “integral” area.

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Telus makes a social promise about the future

A new platform aims to better reflect the company’s investments outside of telecommunications and purpose-driven work.

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Egg Farmers of Canada look for more not-weird occasions

The organization’s latest push to expand eggs beyond breakfast includes snacking and a new targeting approach.

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Beyond Meat renews push into QSRs

Along with continued marketing investment, the plant-based company strikes partnerships with McDonald’s and Yum! Brands.

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The Hive hires new president and CEO

Jared Stein is joining the Toronto agency’s executive team as Rick Shaver moves into a new role.

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Campaigns challenge misconceptions about human trafficking

CivicAction and Public Safety Canada aim to educate Canadians about a complex crime.

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Klick Health appoints co-presidents amid expansion

The agency has promoted two longtime employees who will also oversee the implementation of a new intelligence practice.

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Drug Free Kids Canada makes positivity its anti-drug

The non-profit wants parents to have less awkward and better informed conversations with their kids about drug use.

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Leo Burnett Toronto names new co-CCO

Steve Persico is promoted to the role and will work alongside current CCO Lisa Greenberg.

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Childhood Cancer Canada adds a human touch to clinical trials

The non-profit loses the jargon around new treatments in favour of powerful stories.

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RedHat takes a consumer-inspired approach to B2B marketing

Open-source Linux-based software isn’t the most accessible concept, so OneMethod took a different path to make it understandable for clients.

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Go RVing brings ‘Wildhood’ to a new generation

The organization shifts its platform to meet demand among younger people who want to keep their adventurous spirit alive during a pandemic.

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CIBC makes responsible spending more rewarding

The bank tries a new approach to reach cash-back card users, who tend to be more pragmatic than aspirational.