Justin Crann
Tux launches standalone foundation for pro-bono work
The Montreal agency’s new approach aims to overcome hurdles that have previously prevented it from making a bigger impact.
SickKids reinvents canvassing to reach monthly donors
With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.
MadeGood taps BHLA for North American campaign
The snack brand has enlisted the Toronto agency to help it make headway in the U.S. market.
What Canadian brands have planned for Super Bowl LV
An updated collection of which brands have committed to the big game and what creative they are using the time for.
How Kraft is handling being a challenger
The CPG giant is escalating its push into hazelnut spreads with a social takeover on a day dedicated to its biggest competition.
Kits enlightens consumers in its first brand campaign
The online eyecare retailer is introduces a ‘glasses guru’ to help consumers get over the anxiety of buying glasses online.
Coors Light dreams up a new way to reach people at home
In lieu of a Super Bowl spot, Molson Coors has once again focused on interactivity to replace engagement on-premise and at events.
Annie Murphy shows people can still connect over Nintendo
Being locked down doesn’t keep the Schitt’s Creek star from playing games with loved ones, a key message the video game co has been using to reach casual gamers.
Loop launches in Canada
Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.
How Canada’s science centres are fighting COVID-19 misinformation
A coalition is trying to get factual information to go as viral as vaccine myths.
Edelman adds senior talent for global creative hub
Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency’s global creative plan.
Royal Ontario Museum picks BHLA as masterbrand AOR
In a one-year assignment, the agency has been tasked with promoting the museum as an international attraction.
BMO creates 281 pieces of content to be relevant to millennials
The bank is trying to make rewards more clear for younger Canadians, which means zeroing in on their passion points.
Why Ford relaunched its loyalty program
The automaker is less interested on data and more focused on incentivizing owners to stay in its ecosystem for their automotive needs.
Golin commits to Toronto by promoting key leader
New managing director Lindsay Peterson has been tasked with building the profile of what used to be a “lowkey” office.
