Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
5d - Cossette & VIA Rail - photo

Via Rail gets back on track

After business largely came to a halt last year, the Crown corp returns to convincing travelers to leave their cars behind and get aboard its trains.

2. PK Subban

Scotiabank makes a loud pledge to support diversity in hockey

“Canada’s hockey bank” puts inclusion at the centre of a new platform, launched by showing the discrimination some players have faced.

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Juliet creates an editorial division

The new team produces long-form content for clients to help them engage audiences outside of the usual channels.

Metrolinx

UP Express wants to keep flight plans from getting derailed

A campaign for the Metrolinx train service aims to show that the return of travel doesn’t have to mean a return of travel stress.

Ritual

Ritual cooks up a fresh post-pandemic positioning

The food ordering app is launching a rare mass campaign to speak up about the work it has done supporting local restaurants.

NABS

Cossette and NABS take a ‘crack’ at industry burnout

A new film uses an animated cracker to remind people to take care of themselves and their peers.

Mandel

Staples satisfies consumer curiosity about its transformation

The retailer’s new positioning is meant to show customers it has the answers to both the hard and easy questions.

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Tourisme Montreal returns to its European roots

A new campaign shows how the city is similar to other top destinations, and not just as a consolation for those who don’t want to fly.

GUD can drops

Gud finds a less-aggressive voice for its sports drink

The brand moves away from the category’s “hulking-out” imagery to try to appeal to a broader audience.

Romeo Beckham

Canada Goose launches footwear with a show of force

The apparel maker leans into the pillars that have previously proven successful to send a strong message about its new boots.

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Brown-Forman taps Sid Lee for corporate assignment

The agency will help the maker of brands like Jack Daniels communicate its history and bring cohesion to ESG efforts.

Gravy

Air Miles takes off with a revamped brand identity

The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.

Coors Organic - Beer Picking - Lifestyle2 (1)

Coors opens an orchard for ‘beer-picking’

To promote its young Organic line, Molson Coors took inspiration from fall activities to create its own sampling event.

FCB

FCB finds an inclusive way to mark Orange Shirt Day

The agency developed an unbranded Instagram filter that anyone can use to help educate people about the first National Day for Truth and Reconciliation.

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BMO shows how good advice leaves clients with no regrets

In its first campaign for its Private Wealth service, the bank is positioning its advisors as peace of mind purveyors.