Justin Crann
Metro’s new health labels come with a dose of data
From Shopper Marketing Report: The grocer is deepening its insights by letting shoppers search products by 50 different attributes.
ZGM acquires app developer Paper Leaf in digital push
The Alberta agency is looking to stay ahead of clients’ pivots by bringing in talent that has a different POV on digital work.
Sephora plays the storyteller for Lunar New Year
The cosmetics retailer draws upon lessons from its Diwali campaign to bring a personal touch to its multicultural marketing.
Juliet expands to L.A. to serve U.S. clients
The Toronto-based agency is looking to serve work from brands including Mailchimp, Jagermeister and Good Goods.
Molson celebrates (and commiserates) with hockey fans
The brand is continuing to “reclaim its identity” by letting the country know it is the beer of Canada’s game.
Zulu Alpha Kilo puts its skin in the game with Consonant
The indie shop takes an equity stake in the skincare brand and will act as its in-house agency to help it scale.
Labatt names a familiar face as new VP of marketing
Andrew Oosterhuis returns to Canada to take over the role from Todd Allen, who is moving into a global position.
Which brands held consumer trust during the pandemic?
The annual survey from Reader’s Digest and Ipsos shows how much more critical trust has become.
View from the C-Suite: Corby eyes ecommerce growth
From the C-Suite newsletter: The channel is undeveloped in Canada, which CEO Nicolas Krantz sees as an opportunity.
Tim Hortons roasts itself to get people to try the new Dark Roast
The QSR takes a blunt approach as it continues a strategy of improving the quality of its core offering.
BHLA picks up U.S. work with Internova Travel
Along with Wavemaker, the agency will help the company show the human side of travel in its first campaign.
Bell applies ‘Let’s Talk’ to the struggles of the pandemic
The annual CSR campaign has updated its approach to reflect the urgent (and more relatable) mental health needs of Canadians.
Colour picks new CEO to lead shift in business
Randy Newman will guide the Halifax agency through a more data- and digital-driven shift in its focus.
Open offers creative work in exchange for client equity
Alchemy is a new entity from the agency that aims to give early-stage companies easier access to services.
