Justin Crann
Telus makes a social promise about the future
A new platform aims to better reflect the company’s investments outside of telecommunications and purpose-driven work.
Egg Farmers of Canada look for more not-weird occasions
The organization’s latest push to expand eggs beyond breakfast includes snacking and a new targeting approach.
Beyond Meat renews push into QSRs
Along with continued marketing investment, the plant-based company strikes partnerships with McDonald’s and Yum! Brands.
The Hive hires new president and CEO
Jared Stein is joining the Toronto agency’s executive team as Rick Shaver moves into a new role.
Campaigns challenge misconceptions about human trafficking
CivicAction and Public Safety Canada aim to educate Canadians about a complex crime.
Klick Health appoints co-presidents amid expansion
The agency has promoted two longtime employees who will also oversee the implementation of a new intelligence practice.
Drug Free Kids Canada makes positivity its anti-drug
The non-profit wants parents to have less awkward and better informed conversations with their kids about drug use.
Leo Burnett Toronto names new co-CCO
Steve Persico is promoted to the role and will work alongside current CCO Lisa Greenberg.
Childhood Cancer Canada adds a human touch to clinical trials
The non-profit loses the jargon around new treatments in favour of powerful stories.
RedHat takes a consumer-inspired approach to B2B marketing
Open-source Linux-based software isn’t the most accessible concept, so OneMethod took a different path to make it understandable for clients.
Go RVing brings ‘Wildhood’ to a new generation
The organization shifts its platform to meet demand among younger people who want to keep their adventurous spirit alive during a pandemic.
CIBC makes responsible spending more rewarding
The bank tries a new approach to reach cash-back card users, who tend to be more pragmatic than aspirational.
Mama Earth takes on big grocers in the delivery arena
As consumers get used to groceries coming to their door, the organic food company is trying to reach the ones who want a foodie experience from delivery.
Kia treats its redesigned Sorento as a whole new car
A campaign tries to create the same kind of buzz that would come with a new model to show what the automaker stands for today.
Cossette hires trio of senior staff to strategy team
A new head of strategy and a pair of directors will lead major accounts and free its CSO up for more future-focused work.
