Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
Steve Persico

Leo Burnett Toronto names new co-CCO

Steve Persico is promoted to the role and will work alongside current CCO Lisa Greenberg.

CCC

Childhood Cancer Canada adds a human touch to clinical trials

The non-profit loses the jargon around new treatments in favour of powerful stories.

Mockups Design

RedHat takes a consumer-inspired approach to B2B marketing

Open-source Linux-based software isn’t the most accessible concept, so OneMethod took a different path to make it understandable for clients.

gorving

Go RVing brings ‘Wildhood’ to a new generation

The organization shifts its platform to meet demand among younger people who want to keep their adventurous spirit alive during a pandemic.

CIBC Dividend 3

CIBC makes responsible spending more rewarding

The bank tries a new approach to reach cash-back card users, who tend to be more pragmatic than aspirational.

MEO_press3

Mama Earth takes on big grocers in the delivery arena

As consumers get used to groceries coming to their door, the organic food company is trying to reach the ones who want a foodie experience from delivery.

Kia

Kia treats its redesigned Sorento as a whole new car

A campaign tries to create the same kind of buzz that would come with a new model to show what the automaker stands for today.

FINAL

Cossette hires trio of senior staff to strategy team

A new head of strategy and a pair of directors will lead major accounts and free its CSO up for more future-focused work.

Kraft Heinz HQ

Kraft Heinz touts its new operating model’s focus on growth

Set to be fully deployed this year, the company says being able to pursue the best growth opportunities is already beginning a “turnaround” in Canada.

Screen Shot 2021-02-10 at 3.45.06 PM

Wealthsimple files a new campaign for tax season

The company hopes focusing on taking the pain out of finances will resonate once again as it moves into another new area.

DiamondHires

Diamond adds two creative leaders and expands to U.S.

The agency is answering demand for brand work locally and community marketing south of the border.

MakeItCount

Jack Daniel’s wants to make its positioning count in Canada

To make a global positioning resonate locally, the American whiskey is focusing less on history and more on the people who drink it.

CA_Karma

Tux launches standalone foundation for pro-bono work

The Montreal agency’s new approach aims to overcome hurdles that have previously prevented it from making a bigger impact.

sickkids-foundation-because-someone-gave-monthly_2

SickKids reinvents canvassing to reach monthly donors

With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.

madegood

MadeGood taps BHLA for North American campaign

The snack brand has enlisted the Toronto agency to help it make headway in the U.S. market.