Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
Zabiha

Zabiha hits the road on a brand-building mission

Now a market leader in halal meat, the brand is looking to establish stronger connections with Muslim communities outside of Toronto.

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THP fully integrates with Tag to become Tag Canada

The content-focused agency will increase its scale and become a “creative production hub” for its parent’s North American offices.

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Lg2 adds two CDs in Toronto

Responding to a streak of client growth, Jeff Cheung and Rana Chatterjee become the office’s first CD hires since opening six years ago.

7acres

Canopy Growth to acquire Supreme Cannabis

Consolidation in the cannabis industry continues as the producer looks to grow its share in the premium market.

Rates

Ratesdotca shakes drivers out of insurance apathy

With an absurd campaign, the comparison platform wants to become a leader in a category most consumers don’t realize exists.

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Recipe Unlimited explores AR to promote its first craft beer

North of 41 was going to be a draught-only exclusive for its restaurants, but has expanded it into retail across Ontario.

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Mitsubishi chooses Jan Kelley as AOR

The agency will lead both brand communications and media for the automaker as it adopts a digital-first marketing strategy.

JulietHires

Juliet grows its bench strength

The agency bolsters its creative and client services teams after adding three brands to its client list.

UNB

UNB touts its impact, be it local or global

The university looks beyond simple undergrad recruitment to stand out with any kind of prospective student.

Interac

Interac makes secure spending more aspirational

The financial brand’s new platform turns being debt-free into a message that can give people the confidence to pursue their passions in uncertain times.

Canopy Growth Corporation-Canopy Growth Completes Acquisition of

Canopy Growth acquires Ace Valley

The company hopes to extend the brand’s success with young consumers in Ontario to other markets and new product categories.

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Mint hires new strategy leader amid larger shift

Kelly Deuster joins one year into the Toronto indie’s pivot towards a more holistic creative offering.

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Staples leans into ‘working-from-anywhere’

From the C-Suite newsletter: Anticipating a rush to remote work, the retailer reimagines its “working and learning” platform.

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Bud Light quarantines its seltzer mascot

Labatt follows proper safety regulations to bring “Seltzy” over the border and build hype in a competitive category.

zulu-promotions

Zulu promotes eight as part of ‘reengineering’

New leadership roles in creative, strategy, digital and production are part of an internal plan for the next decade.