Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
FCB

FCB makes hires to expand strategic capabilities

The new additions bring social, content and data expertise to the agency’s offering.

BudOnUs

Budweiser ups the ante on its NHL playoff campaign

The brewer keeps its ties to hockey strong by promising to buy a round for fans of the Canadian team that makes it the farthest.

Scalpel

Juniper Park\TBWA launches precision marketing practice

With Scalpel, the agency aims to deliver highly personalized efforts that combine one-to-one marketing with cultural insights.

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Michael Buble drops in to new SodaStream campaign

PepsiCo hopes one of its water brands can help the other, piggybacking on the popularity of the surging Bubly and its spokesman.

CMA - AMA Toronto Partnership Announcement Image

CMA and AMA partner to extend their skills programs

The Chartered Marketer, CMA NXT and Career Accelerator programs are being made available to members of both associations.

Bruce MacLellan4

PR leaders commit to ending unpaid internships

A group of executives and educators want to stop a practice they call exploitative and particularly burdensome to BIPOC.

Rosen

How Harry Rosen is expanding into men’s grooming

A temporary name change to “Hairy Rosen” kicked off a content-led strategy to pursue another growth opportunity in the style realm.

zulunewhires

Zulu adds four as it wins new business

An ongoing “re-engineering” and a new global client result in additions to the agency’s creative and client service teams.

tiktokcan

Brand experience agency Akcelo comes to Vancouver

The Australian shop’s new office will lead North American work with clients like TikTok and the Tribeca Film Festival.

alisteradams

Publicis to relaunch Razorfish in Canada

Led by Alister Adams, the digital marketing transformation agency will fill a critical gap in the network’s existing service offering.

Meridian Credit Union-Meridian launches brand campaign to help C

Meridian challenges big banks with big questions

A new campaign moves away from product-focused marketing and towards presenting the credit union as a holistic financial partner.

Organic Lineup

Mill Street put its organic process front-and-centre in rebranding

The new look also unifies the visuals of the brewer’s core brands to communicate their premium status.

mosaic promos

Mosaic restructures to work across borders

Already integrating its offering across disciplines, the agency is now doing the same geographically with a series of promotion to help create flexible teams between four offices.

BestBuy

Best Buy brings staff expertise back to its marketing

The pandemic has kept the retailer from showing off “Blue Shirts” in its ads, but a new chat platform is letting it once again show their importance in the omnichannel journey.

jennifers_strategy

Fierce Mama founders find hope in tough times

Despite this year’s chaos, the community of working moms formed around the project see long-term change on the horizon.