Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
FINAL

Cossette hires trio of senior staff to strategy team

A new head of strategy and a pair of directors will lead major accounts and free its CSO up for more future-focused work.

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Kraft Heinz touts its new operating model’s focus on growth

Set to be fully deployed this year, the company says being able to pursue the best growth opportunities is already beginning a “turnaround” in Canada.

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Wealthsimple files a new campaign for tax season

The company hopes focusing on taking the pain out of finances will resonate once again as it moves into another new area.

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Diamond adds two creative leaders and expands to U.S.

The agency is answering demand for brand work locally and community marketing south of the border.

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Jack Daniel’s wants to make its positioning count in Canada

To make a global positioning resonate locally, the American whiskey is focusing less on history and more on the people who drink it.

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Tux launches standalone foundation for pro-bono work

The Montreal agency’s new approach aims to overcome hurdles that have previously prevented it from making a bigger impact.

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SickKids reinvents canvassing to reach monthly donors

With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.

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MadeGood taps BHLA for North American campaign

The snack brand has enlisted the Toronto agency to help it make headway in the U.S. market.

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What Canadian brands have planned for Super Bowl LV

An updated collection of which brands have committed to the big game and what creative they are using the time for.

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How Kraft is handling being a challenger

The CPG giant is escalating its push into hazelnut spreads with a social takeover on a day dedicated to its biggest competition.

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Kits enlightens consumers in its first brand campaign

The online eyecare retailer is introduces a ‘glasses guru’ to help consumers get over the anxiety of buying glasses online.

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Coors Light dreams up a new way to reach people at home

In lieu of a Super Bowl spot, Molson Coors has once again focused on interactivity to replace engagement on-premise and at events.

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Annie Murphy shows people can still connect over Nintendo

Being locked down doesn’t keep the Schitt’s Creek star from playing games with loved ones, a key message the video game co has been using to reach casual gamers.

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Loop launches in Canada

Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.

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How Canada’s science centres are fighting COVID-19 misinformation

A coalition is trying to get factual information to go as viral as vaccine myths.