Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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2020 Small AOY Gold: 123w kicks into crisis mode

The Vancouver-based shop’s commitment to talent helped it rally during the early days of the pandemic.

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2020 Small AOY Bronze: Two-man Wunder gets scrappy

The Halifax duo aren’t afraid to get their hands dirty, whether the work calls for strategic and creative thinking or a clever PR hack.

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2020 Digital AOY Gold: FCB puts creativity above capabilities

The five-time Gold winner believes without effective ideas, everything else is irrelevant.

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How brand leaders can implement agile thinking

Deloitte’s latest Global Marketing Trends survey outlines the steps marketers must take to succeed amid lasting uncertainty.

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Avon enters new channel with first ‘experience centre’

From the C-Suite newsletter: How the 105-year-old company evolved its direct selling model to solve expansion barriers.

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View from the C-Suite: Mastermind Toys concocts a master strategy

Sarah Jordan, CEO of the toy and children’s book retailer, explains how the company is upping its digital game ahead of the holidays.

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Here are the AOY and Small AOY finalists

Strategy reveals the creative agencies vying for a top spot in the remaining two categories of the 2020 program.

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View from the C-Suite: How LUS Brands is growing at a fast clip

The Toronto-based DTC haircare startup is taking a raw and unscripted approach to marketing.

Corner Office Shifts: Laurentian Bank’s new CEO

Plus, Ferrero gets new Canadian leadership, and Lacoste VP gets bumped to CEO.

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What marketers need to know about a looming AODA deadline

For Ontario firms, new web accessibility requirements come due next year.

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Can private equity save embattled retailers?

From the C-Suite newsletter: Buyers have swept in to save MEC and Frank & Oak. What they do next will be critical to survival.

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Lululemon stands out on ranking of most-valuable Canadian brands

While RBC and TD once again topped BrandZ’s annual ranking, the apparel retailer’s value jumped 60% since last year.

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What marketers are missing in their pandemic responses

A report by Dentsu suggests many may be erring in basing their strategies on previous recessions.

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Corner Office Shifts: Airlines bid adieu to retiring chief execs

Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.

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Life after a bankruptcy

Nearly 30 retailers have filed for protection since the onset of COVID-19. What recovery strategies could help them survive?