Justin Dallaire
2020 Small AOY Gold: 123w kicks into crisis mode
The Vancouver-based shop’s commitment to talent helped it rally during the early days of the pandemic.
2020 Small AOY Bronze: Two-man Wunder gets scrappy
The Halifax duo aren’t afraid to get their hands dirty, whether the work calls for strategic and creative thinking or a clever PR hack.
2020 Digital AOY Gold: FCB puts creativity above capabilities
The five-time Gold winner believes without effective ideas, everything else is irrelevant.
How brand leaders can implement agile thinking
Deloitte’s latest Global Marketing Trends survey outlines the steps marketers must take to succeed amid lasting uncertainty.
Avon enters new channel with first ‘experience centre’
From the C-Suite newsletter: How the 105-year-old company evolved its direct selling model to solve expansion barriers.
View from the C-Suite: Mastermind Toys concocts a master strategy
Sarah Jordan, CEO of the toy and children’s book retailer, explains how the company is upping its digital game ahead of the holidays.
Here are the AOY and Small AOY finalists
Strategy reveals the creative agencies vying for a top spot in the remaining two categories of the 2020 program.
View from the C-Suite: How LUS Brands is growing at a fast clip
The Toronto-based DTC haircare startup is taking a raw and unscripted approach to marketing.
Corner Office Shifts: Laurentian Bank’s new CEO
Plus, Ferrero gets new Canadian leadership, and Lacoste VP gets bumped to CEO.
What marketers need to know about a looming AODA deadline
For Ontario firms, new web accessibility requirements come due next year.
Can private equity save embattled retailers?
From the C-Suite newsletter: Buyers have swept in to save MEC and Frank & Oak. What they do next will be critical to survival.
Lululemon stands out on ranking of most-valuable Canadian brands
While RBC and TD once again topped BrandZ’s annual ranking, the apparel retailer’s value jumped 60% since last year.
What marketers are missing in their pandemic responses
A report by Dentsu suggests many may be erring in basing their strategies on previous recessions.
Corner Office Shifts: Airlines bid adieu to retiring chief execs
Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.
Life after a bankruptcy
Nearly 30 retailers have filed for protection since the onset of COVID-19. What recovery strategies could help them survive?
