Justin Dallaire
How brand partnerships are moving the needle for Food Banks Canada
The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.
Inside the ‘better-for-you’ beverage alcohol boom
This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.
Is wellness marketing making people more anxious?
Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.
Simons’ CEO charts a path towards recovery
Why the Quebec retailer’s chief exec has postponed reopening stores, while expanding its online marketplace for local artisans.
Virtual Roundtable: Tackling financial anxieties
How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.
Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
No Name’s simple, sarcastic campaign wins top SIA Award
The Grand Prix winner and other medal takers were unveiled on social as part of strategy’s first-ever virtual gala.
Euromonitor’s global trends report, revisited
Since the research was released in January, some trends have accelerated and others have stalled.
View from the C-Suite: Ecobee moves beyond buzz
CMO and CRO Kevin Banderk explains why it still made sense to move ahead with a brand launch planned before the outbreak.
How a COVID-19 pivot drove greater sales for Knix
From the C-Suite newsletter: Moving its warehouse sale online helped the women’s intimates brand sell five times more inventory.
View from the C-Suite: Campari moves ahead with refreshing priority brands
With only three months as Canadian president, Melanie Batchelor helped pivot major investments in Appleton Estate and Forty Creek.
Corner Office Shifts: Second Cup gets new lead marketer
Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.
How Article rolled out contactless delivery
The furniture company’s marketing team played ‘quarterback’ to launch new measures aimed at keeping staff and customers safe.
View from the C-Suite: BMO’s approach to COVID-19
The bank’s corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.
Driving trust (and purchase) during a pandemic
Consumers will reward brands that create solutions and support government action, finds Edelman’s Trust Barometer.
