Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
SidLee-hires

Lg2 Toronto launches design and branding discipline

The new offering, supported by three hires, follows the agency’s expansion in Toronto.

Unsame-featured

Museum of Contemporary Art launches meta campaign

MOCA implores Torontonians to ‘Seek Unsame’ in a cheeky campaign supporting the opening of its new location.

handshake

Global Public Affairs acquires Impact Consulting

The deal expands the government relations firm’s existing capabilities in the Alberta market.

CIBC-2

CIBC Run for the Cure goes deeper

Ahead of its annual run, the Canadian Cancer Society looks to drive sign-ups through a renewed digital approach.

VanHoutte2

Van Houtte explores what it takes to be a master

Ahead of its 100th anniversary next year, the coffee brand highlights the traits that get someone to the peak of their craft.

NSFW-featured

YWCA turns the ‘NSFW’ acronym on its head

The non-profit’s latest campaign on the impact of stereotyping and sexualized content includes an online reporting tool.

Nissan2

Nissan shifts focus in support of student-athletes

For the fifth year of the “Nissan Kickoff Project,” the brand directly recognizes players who make a difference.

pexels-photo-359989-623x350

Up to the Minute: ICA names Effie Canada steering committee

Plus, six Canadians make The Young Guns shortlist and BPR expands following wins.

NotableLife

Notable Life expands its branding capabilities

The media group has bolstered its marketing offering with the acquisition of Toronto branding agency Convey.

rawpixel-558596-unsplash

KWT Global acquires Holmes PR

The move expands the Canadian presence of global PR firm, following its rebrand from Kwittken last month.

GoodLife-main3

GoodLife members share advice to their former selves

The fitness club’s latest September push emphasizes the life-changing decisions of its members.

ShawnKing

Shawn King to leave Arrivals + Departures

After 17 years with the agency, the CCO has decided to explore opportunities in the cannabis space.

Martin Coyle

Molson Coors’ CMO discusses growing the Canadian beer segment

Since joining the company a year ago, CMO Martin Coyle’s remit has grown to include overseeing all aspects of its craft business.

Fujifilm

Insights into Fujifilm’s PrintLife movement

Against trends in digital media, here’s how the photo company plans to reinvigorate interest in its photofinishing business.

BloodSurrogates-featured1

Egale and Sid Lee Collective target the stigma of blood screening

“Blood Surrogates” draws attention to the discrimination queer men face while still supporting much-needed blood donations.