Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Executives

CMO autonomy leads to better C-Suite relationships

Despite growing expectations on marketers, a survey shows some feel their roles are misunderstood by CEOs and CFOs.

groceries

How and what ethnic consumers shop

Nielsen research suggests Canada’s booming ethnic segments purchase and shop differently than average consumers.

Blood Donations

Grey named AOR for Canadian Blood Services

As part of a three-year mandate, the agency will help drive new donors and increase awareness of the organization’s work.

Cheetos Museum

Check it Out: Cheetos curates a museum collection

The Frito-Lay brand invites customers to immortalize the unique snack shapes they find for a chance to win prizes.

unicef2

UNICEF shifts to campaigning for children at home

The non-profit aims to improve child well-being in Canada with the help of dozens of local celebrities.

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Up to the Minute: Fish Out of Water named AOR for Flowr

Plus, Archipel hires a new CD and Ogilvy wins Managem.

GrandMarnier1

Grand Marnier reintroduces itself to Canadians

Following a long marketing hiatus, the premier spirit launches a new campaign focusing on its two main ingredients.

Ecobee-CMO

Ecobee names CMO

Jackie Poriadjian-Asch’s mandate includes revisiting all aspects of the connected home company’s brand.

SurveyMonkey

SurveyMonkey rolls out global rebrand

Aspects of work first created by Ottawa agency Soshal for one product have now been adopted for other initiatives.

YSM - Money

Understanding poverty, $7.35 at a time

Toronto’s Yonge Street Mission is challenging locals to live on the same amount of money as the average food bank user.

CIO-Insects

Check it out: A gross game of ‘would you rather’

A campaign for the Quebec Student Sport Federation suggests teenagers would be better off eating insects than smoking.

Lg2

Lg2 adds client-side expertise in Montreal

Frederic Leclerc has joined the agency’s leadership team as VP of account and customer experience.

Felicity Content Studios Team

Felicity PR creates Content Studios division

The new division and its leadership team formalizes the agency’s branded content offering.

Keurig2

Keurig ramps up sustainability efforts

The company has promised to make all of its pods recyclable by the end of 2018, a vision that requires more consumer education.

Campari2

The final piece of Campari’s route-to-market strategy

By opening an office in Montreal, the spirits company is taking greater control of its marketing and distribution in Canada.