Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
FastFacts2

Fast Facts: CMOs embrace their roles as growth-drivers

More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.

HomEquity

How HomEquity uses digital to convert seniors

Those 55-and-up may learn about the bank on TV, but the web has become their go-to connection point with the brand.

Kraft-SickKids

The Verdict: CSR propels Kraft’s connected message

How Kraft Peanut Butter challenged allergy barriers with a social campaign that went viral.

Dove

Dove aims to spark paternity leave movement

Dove Men+Care takes steps to address male caregiving with new global initiative ahead of Father’s Day.

littleitaly

Check it Out: Little Italy avenges its soccer team

Montreal business owners worked with Rethink on a campaign that supports “Anyone But Sweden” in the World Cup.

A-W Food Services of Canada Inc--A-W Canada first restaurant cha

A&W first North American QSR to ditch plastic straws

The burger brand furthers its positioning around sustainability by switching entirely to paper by the end of the year.

HP-3

HP connects fathers across generations

The brand puts the spotlight on the benefits of physical photos to promote its printers.

pexels-photo-359989-623x350

Up to the Minute: Tank wins Loto-Quebec mandate

Plus, Bell rebrands its specialty channels and InMotion hires four in response to new business.

LG-Geeks

LG hypes the geek in all of us

The electronics brand and new AOR KBS support the launch of the G7 phone by showing everyday passions as examples of cultural nerdiness.

Mark's

Mark’s celebrates the dependability of dads

In the fashion retailer’s first Father’s Day campaign, reliable and hard working fathers are depicted as superheroes.

Camden-leadership

Camden opens office in Lyon

Months after opening a Toronto office, the boutique agency expands into France as part of a long-term strategic growth plan.

CF-loyalty

Cadillac Fairview to expand loyalty pilot project

The mall operator’s ‘Feel the Love’ program combines retail promotions with exclusive experiences and services.

IMG_3646

Kijiji expands ad options for retailers

The online marketplace adds native ads, performance listings and an expanded pay-as-you-go offering.

Corner Office

Corner Office Shifts: Sprout’s new CEO

A round-up of senior-level changes you may have missed.

Starbucks2

Notes on Starbucks’ sensitivity training program

An expert weighs in on the coffee chain’s effort to implement unconscious bias training, and what it must do next.