Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Colas Henkes

Porsche Canada reaches for a new demographic

With the hiring of Colas Henkes as director of marketing, the company looks to reach younger, female and ethnic segments.

TimHortons

Tim Hortons among the top global food chains

BrandZ’s annual ranking of the world’s most valuable brands finds the coffee chain sitting comfortably in the top 10 Fast Food list.

Via Rail

Via Rail skips the traffic talk

The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.

Fortin2

Cossette Health adds VP and business lead

Rejean Junior Fortin joins the team in Montreal, where he will lead the agency in the Quebec region.

Amex-main

American Express’ new unified, global brand

The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.

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Up to the Minute: Cundari named chair of CMA

Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.

study

Study reveals Canada’s most reputable companies

Consumer trust in brands has dropped, but Canadians continue to value companies will a strong CSR track record.

easy

Easy Financial looks to its customers’ future

The nonprime lender positions itself as a company that helps average Canadians build long-term stability.

Deep Relevance

Toronto’s new joint creative and media agency

Deep Relevance’s co-founders say they are addressing a need for greater integration between two sides of the business.

RMH BC2

Ronald McDonald House BC runs first mass campaign

The non-profit amplifies its mission to eliminate distance between families and their sick children.

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Garnier runs Whole Blends pop-up

A series of Toronto activations used sensory experiences to help customers discover the brand’s natural ingredients.

Pfizer prod

Why Pfizer unified its couponing initiatives

The “Healthy Savings” program promotes all of the company’s consumer brands under a single, data-driven umbrella.

Nancy Marcus

Kruger promotes Nancy Marcus to North American CMO

In her new role, she will work more closely with the company’s U.S. and Mexico teams.

study

CEOs confident about success in personalization

The majority of execs feel they are meeting consumers’ need for personal experiences, according to research from KPMG.

Corner Office

Corner Office Shifts: Executive shuffling at Brown-Forman

A round-up of senior-level changes you may have missed.