Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
DairyFarmers

Dairy Farmers asks: Does Santa really drink all that milk?

The organization’s first holiday campaign leverages a longstanding tradition to help it connect with consumers on an emotional level.

Taxi-Rafik Belmesk1

Taxi Montreal appoints new head of strategy

Rafik Belmesk takes on the role after having joined the agency nine months ago.

Banfield1

Banfield appoints new leadership

The Ottawa agency has named a new president and new director of client services as part of its partnership transition.

Knixwear

Fitness meets underwear in co-branded pop-up

Guests can join a BodyLove workout class on the main floor, and then browse Knixwear intimates upstairs.

Interac-Holiday-27-11-17

Interac’s holiday push for alternative payment methods

The company’s seasonal messaging centers around helping customers overcome everyday payment challenges.

PublicOffice

Public Office opens for business

Jackman veterans have launched a new creative and production agency focused on categories from cooking to cannabis.

JustAsk5

Volkswagen has Golf owners do the heavy lifting

Through a new online platform, prospective buyers can have their questions answered by the real experts: actual Golf owners.

Consequence Strains3

Check it out: Cannabis strains to end high driving

R.I.D.E. Checks worked with BBDO and producer Beleave to create weed that reminds you not to get behind the wheel.

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Up to the Minute: Talk Shop Media acquires Brix Media

Plus, Zendatamarketing gets Dairy Farmers work, ICA picks 2018 board and more news you may have missed.

Best Buy

Best Buy draws on the happiness of giving tech

A new holiday spot suggests gifts from the retailer can transcend age groups.

Breville

Breville aligns itself with ‘third wave coffee’

The kitchen appliance brand has partnered with two Canadian roasters on a series exploring the artisinal side of coffee.

Ogilvy-VPbrandStrategy

Ogilvy Montreal adds EVP of brand strategy

Marc Gagnier will oversee strategic planning and a host of other disciplines in a new role at the agency.

Sobeys

Sobeys wants to create holiday magic with Santa’s help

How the revival of a much-loved east coast ad led the grocer to shift toward storytelling for its new “Secret Santa” campaign.

DAINTY_PRODUCTS(2)

Dainty unveils new packaging

In addition to new anniversary-themed packaging, the brand is working with a chef to position rice as an everyday food.

Loblaws-Sign-big

Loblaw gives time-strapped shoppers new options

Delivery and subscription loyalty options complement already existing programs and encourage more cross-channel shopping.