Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

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The Juno Awards get a new look

The Canadian Academy of Recording Arts and Sciences hopes refreshed branding will convey it is more than one awards show.

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Up to the Minute: On Q wins Three Farmers

Plus, Someplace Nice grows its production team, CWW lands Bermuda Tourism and more news you may have missed.

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ConAgra adds Lamb Creative to agency roster

The PR shop will help lead campaigns for the CPG company’s Hunt’s, Healthy Choice and Frontera brands.

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Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

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Canadians remain loyal to their banks: survey

Consumers are turning to their primary financial institution for most products, despite feeling they could get better deals.

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On trend in 2018

As marketers brace for new industry-shaping forces this year, we review trend reports to see what they can look forward to.

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Up to the Minute: Bob wins Groupe Sesame

Plus, Publicis Montreal fills 10 staff positions, The One Show gets a Health category and other news you may have missed.

Amnesty

Amnesty International gift wraps its holiday message

The non-profit’s wrapping paper is a reminder that not everyone is free to spend the holidays with family and friends.

Burt's Bees

Burt’s Bees’ natural cosmetics fly into Canada

The health and beauty brand worked with retailers on custom displays to help new products stand out in a crowded category.

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What’s shaping packaging in 2018?

From reducing waste to clean labeling, here’s what Mintel predicts for the year ahead.

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Balzac’s gets into events with visual refresh

The roaster’s newest cafe will double as an event space to diversify its business beyond just “great coffee.”

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Swiss Chalet tests millennial-friendly concept store and menu

How a renovated Barrie location fits into the restaurant’s plan to attract diners outside its typical 55-plus customer base.

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Quebec maple syrup gets a new look

The body representing producers in the province hopes a revamped brand will help increase international sales.

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BrokerLink picks Cossette to lead new work

The agency’s Vancouver office will handle campaign development and a strategic positioning to be rolled out in 2018.