Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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AToMiC 2021: Design to the rescue

How one brand chartered unfamiliar territory with a familiar brand identity.

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AToMiC 2021: Culture Kings

Here is the work that fed into the cultural context and won over consumers with clever engagement plays.

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Rethink and FCB sweep the 2021 AToMiC Awards

The agencies each take home a Grand Prix (and many more medals) for Kraft Heinz and CDSS, while Zulu, Ogilvy, Lg2 and Forsman & Bodenfors join the Gold winners circle.

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Who made the 2021 Creative Report Card shortlist?

The top 12 brands, agencies, creatives and strategists are revealed, with the winners set to be announced in April.

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Speak up: How are you coping in lockdown?

To check the pulse of the nation, Strategy has launched a survey on the professional and personal impacts of the pandemic.

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Great(er) expectations

Strategy Editor Jennifer Horn on marketers’ need to keep their brands accountable to their principles.

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New Establishment Brand: Teresa Blakney freshens up frozen

The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.

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New Establishment Brand: Amanda Horn breaks through

How this year’s winner prepped alcohol brands for pandemic pivots by trusting her gut and trying some virtual experiments.

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2020 Agency Holiday Cards: part two

Another dose of holiday vibes courtesy of ad agencies Pound & Grain, Klick Health and Jan Kelley.

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The 2021 AToMiC Awards co-chairs announced

Canadian Tire’s Eva Salem and NFA’s Jordan Doucette will lead the jury to award work created during the most challenging of years.

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Stephanie Yung returns to Zulu Alpha Kilo

The new head of design left her NY post to rejoin the agency and take it into the world of human-centred products and experiences.

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Scotiabank and BRP pick new partners

Rethink will enter 2021 as the bank’s new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.

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Industries form an informal alliance

Here’s what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis.

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Who’s the next big innovator in Canadian marketing?

The New Establishment: Innovator program kicks off today, setting its sights on professionals on the cutting edge.

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2020 Agency Holiday Cards: part one

How are some agencies making the most of this year’s unusually unfestive season?