Jennifer Horn
Speak up: How are you coping in lockdown?
To check the pulse of the nation, Strategy has launched a survey on the professional and personal impacts of the pandemic.
Great(er) expectations
Strategy Editor Jennifer Horn on marketers’ need to keep their brands accountable to their principles.
New Establishment Brand: Teresa Blakney freshens up frozen
The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.
New Establishment Brand: Amanda Horn breaks through
How this year’s winner prepped alcohol brands for pandemic pivots by trusting her gut and trying some virtual experiments.
2020 Agency Holiday Cards: part two
Another dose of holiday vibes courtesy of ad agencies Pound & Grain, Klick Health and Jan Kelley.
The 2021 AToMiC Awards co-chairs announced
Canadian Tire’s Eva Salem and NFA’s Jordan Doucette will lead the jury to award work created during the most challenging of years.
Stephanie Yung returns to Zulu Alpha Kilo
The new head of design left her NY post to rejoin the agency and take it into the world of human-centred products and experiences.
Scotiabank and BRP pick new partners
Rethink will enter 2021 as the bank’s new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.
Industries form an informal alliance
Here’s what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis.
Who’s the next big innovator in Canadian marketing?
The New Establishment: Innovator program kicks off today, setting its sights on professionals on the cutting edge.
2020 Agency Holiday Cards: part one
How are some agencies making the most of this year’s unusually unfestive season?
The great acceleration
Strategy Editor Jennifer Horn on the need to adapt to a world moving at warp speed.
2020 Brand of the Year: The making of Maple Leaf 2.0
How and why the company adopted CSV, instead of CSR, as part of its sustainability mission.
2020 Brand of the Year: Knix finds its voice
The intimate apparel brand’s inclusive approach is a byproduct of putting its customers at the centre of everything it does.
2020 AOY Bronze: BBDO’s flare for fast work that works
Under new leadership, the agency moves to be more results-driven and further develops its in-house production unit.
- Cannes 2021: Canadian work earns 11 nominations in Health and Wellness
- Tim Hortons develops a new framework to tell its stories
- Real Canadian Superstore redefines what makes Canadian cuisine
- Cannes 2021: Canadian shops pick up 33 more shortlist mentions
- Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix
