Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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Speak up: How are you coping in lockdown?

To check the pulse of the nation, Strategy has launched a survey on the professional and personal impacts of the pandemic.

Jennifer Horn

Great(er) expectations

Strategy Editor Jennifer Horn on marketers’ need to keep their brands accountable to their principles.

Terese Blakney

New Establishment Brand: Teresa Blakney freshens up frozen

The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.

Amanda Horn

New Establishment Brand: Amanda Horn breaks through

How this year’s winner prepped alcohol brands for pandemic pivots by trusting her gut and trying some virtual experiments.

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2020 Agency Holiday Cards: part two

Another dose of holiday vibes courtesy of ad agencies Pound & Grain, Klick Health and Jan Kelley.

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The 2021 AToMiC Awards co-chairs announced

Canadian Tire’s Eva Salem and NFA’s Jordan Doucette will lead the jury to award work created during the most challenging of years.

Stephanie Yung

Stephanie Yung returns to Zulu Alpha Kilo

The new head of design left her NY post to rejoin the agency and take it into the world of human-centred products and experiences.

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Scotiabank and BRP pick new partners

Rethink will enter 2021 as the bank’s new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.

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Industries form an informal alliance

Here’s what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis.

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Who’s the next big innovator in Canadian marketing?

The New Establishment: Innovator program kicks off today, setting its sights on professionals on the cutting edge.

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2020 Agency Holiday Cards: part one

How are some agencies making the most of this year’s unusually unfestive season?

Jennifer Horn

The great acceleration

Strategy Editor Jennifer Horn on the need to adapt to a world moving at warp speed.

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2020 Brand of the Year: The making of Maple Leaf 2.0

How and why the company adopted CSV, instead of CSR, as part of its sustainability mission.

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2020 Brand of the Year: Knix finds its voice

The intimate apparel brand’s inclusive approach is a byproduct of putting its customers at the centre of everything it does.

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2020 AOY Bronze: BBDO’s flare for fast work that works

Under new leadership, the agency moves to be more results-driven and further develops its in-house production unit.