Jennifer Horn
AToMiC 2021: Design to the rescue
How one brand chartered unfamiliar territory with a familiar brand identity.
AToMiC 2021: Culture Kings
Here is the work that fed into the cultural context and won over consumers with clever engagement plays.
Rethink and FCB sweep the 2021 AToMiC Awards
The agencies each take home a Grand Prix (and many more medals) for Kraft Heinz and CDSS, while Zulu, Ogilvy, Lg2 and Forsman & Bodenfors join the Gold winners circle.
Who made the 2021 Creative Report Card shortlist?
The top 12 brands, agencies, creatives and strategists are revealed, with the winners set to be announced in April.
Speak up: How are you coping in lockdown?
To check the pulse of the nation, Strategy has launched a survey on the professional and personal impacts of the pandemic.
Great(er) expectations
Strategy Editor Jennifer Horn on marketers’ need to keep their brands accountable to their principles.
New Establishment Brand: Teresa Blakney freshens up frozen
The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.
New Establishment Brand: Amanda Horn breaks through
How this year’s winner prepped alcohol brands for pandemic pivots by trusting her gut and trying some virtual experiments.
2020 Agency Holiday Cards: part two
Another dose of holiday vibes courtesy of ad agencies Pound & Grain, Klick Health and Jan Kelley.
The 2021 AToMiC Awards co-chairs announced
Canadian Tire’s Eva Salem and NFA’s Jordan Doucette will lead the jury to award work created during the most challenging of years.
Stephanie Yung returns to Zulu Alpha Kilo
The new head of design left her NY post to rejoin the agency and take it into the world of human-centred products and experiences.
Scotiabank and BRP pick new partners
Rethink will enter 2021 as the bank’s new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.
Industries form an informal alliance
Here’s what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis.
Who’s the next big innovator in Canadian marketing?
The New Establishment: Innovator program kicks off today, setting its sights on professionals on the cutting edge.
2020 Agency Holiday Cards: part one
How are some agencies making the most of this year’s unusually unfestive season?
