Jennifer Horn
Call for 2020 Brands of the Year
We’re on the lookout for companies that stood the test of the current crisis, thanks to long-term brand-building strategies with legs.
Bud Light takes an intersectional approach to Pride
Drag queens strip away the makeup to discuss the through-line between the fight for LGBTQ equality and against anti-Black racism.
How Oh Henry! promoted 4:25 without buds
In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.
The first 2020 Agency of the Year deadline is near
The “intent to enter” phase of the competition, which includes some criteria tweaks this year, ends on Friday.
Black & Abroad and FCB/Six win Advertising Best of Show
“Go Back to Africa” goes back to the podium, while Rethink, John St., Cossette, FCB, Lg2 and Sid Lee celebrate several Gold wins on the final day of Marketing Awards Week.
2020 Marketing Awards: Advertising Part II shortlist
The final day of the show has 26 agencies receiving nods across the remaining nine categories.
BBDO’s ‘Parkscapes’ takes Public Service Best of Show
Rethink, FCB, Wunderman Thompson, Lg2, Zulu Alpha Kilo and FCB/Six also won Gold in the first round of Advertising categories.
2020 Marketing Awards: Advertising Part I shortlist
The fourth day of the awards show kicks off with the finalists in the Health & Wellness, Pharma, Press and Public Service categories.
Which production and creative shops won in Craft?
Rethink and Cossette picked up the most trophies for work produced by partners The Vanity, Grayson and more.
Black & Abroad wins big in Multicultural
FCB/Six was crowned a Gold winner, alongside Balmoral and Ethnicity Matters, on day two of Marketing Awards Week.
Marketing Awards 2020: Multicultural shortlist
Day two kicks off with a peek at the finalists that created work targeting diverse ethnic audiences.
Sid Lee and CN win Design Best of Show
Lg2, Pendo Brands, Ogilvy, Rethink and John St. also add Gold “M”s to their trophy shelf.
Consumerism, climate and coronavirus
Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.
Calling all agencies: AOY kicks off first entry phase
In light of the pandemic, strategy has made criteria changes to a couple categories.
Lessons from China on marketing through a recovery
Execs from McCann’s Asia outposts suggest brands may shift from reassurances to rallying cries.
