Jennifer Horn

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Articles by Jennifer Horn

The Canadian Olympic Committee shows off our athletes

The committee has unveiled a mutli-platform campaign that demonstrates the journey athletes take when preparing for the Games.


Visa sets off a social cheer

The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.


Canadian Journalists for Free Expression paint an unsettling picture

The organization enlisted Juniper Park to create a print campaign that sends a distressing message to students.


Union Hearing sends a piercing message of concern

Draftfcb is behind the creative for a TV and radio campaign targeting those over the age of 50 that checks hearing without people knowing it.


Canada’s Wonderland gets personal

In its latest campaign, the amusement park takes on a new persona to connect with families and millennials.


AToMiC: Concerned Children’s Advertisers motivate inactive youth

The non-profit and agency CP+B have created an online game that can only be powered with a player’s physical movement.


SickKids shifts gears to ‘Do the Happy’

The Toronto hospital is taking a different approach with a multi-platform campaign that attempts to put a positive light on the services it provides.


Next Media Stars: Laura Ritchie brings Evian to life in Toronto and Montreal

The MPG planner helped boost consumer awareness levels with “Live Young,” which just wrapped its second phase.


Red Bull drops from the skies

Crates filled with energy drinks were dropped from helicopters onto 400-plus university campuses worldwide during the early morning hours.


Corona celebrates the May long weekend

The beer brand is counting down to the weekend New Year’s-style with a Facebook app and offline celebrations in Toronto and Montreal.


Molson M paints with tweets

The beer brand is erecting a massive graffiti mural in Toronto that incorporates Twitter handles from 20,000 users.


DDB wins BC Egg Marketing Board

The Vancouver-based agency will work with new media agency of record OMD to create a campaign in the fall.


Zellers gets nostalgic

As Target gets set to move in, the retailer’s recent marketing effort asks customers to share their memories of the store.


Big Sisters gets right to the point

The non-profit has launched a campaign with ads that air for a few seconds to illustrate the small amount of time required to be a volunteer.


Finding a little Harley-Davidson in everyone

The motorcycle brand has come out with Ontario-specific TV spots to change consumer perceptions of the brand.