Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
Copied from Media in Canada - Blue Mountain

Blue Mountain’s natural summer high

The Ontario resort is going through some changes, adding a new brand platform and pushing it out during the summer instead of the usual winter period.

Copied from Media in Canada - Recall

Total Recall gets an interactive storefront

To promote the film, Sony Pictures worked with UMWW and Monster Media to layer Toronto windows with imagery that brings dreams to virtual life.

Copied from Media in Canada - BellOlympic

Bell’s multi-screen Olympic campaign

The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.

Copied from Media in Canada - RCM image

Royal Canadian Mint tells a war story

The Crown corporation engages in storytelling around the War of 1812 in the hopes of reaching a younger Canadian audience.

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Smirnoff shifts to summer to increase sales

The Diageo brand targets the early-summer season for the first time, with a Canadian-specific TV and digital campaign.

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Walmart spins a virtual web for Spider-Man

The retailer is bringing its flyers and in-store merchandise for the new superhero movie to life with the roll-out of an augmented reality app.

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Vancouver Aquarium puts penguins in a tree

A billboard on Granville Island sits camouflaged amongst trees as part of the aquarium’s campaign for its new feathered friends.

Copied from Media in Canada - BMO world record

BMO kicks off Guinness World Record attempt

The bank spent Thursday at Toronto’s Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.

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Taxi Instagrams an indie film promotion

The agency responded to a Twitter message asking for ideas to promote a Montreal film with an outdoor campaign that makes use of smartphone photography.

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The CTC tackles Canadian stereotypes

The Canadian Tourism Commission has asked actor Eric McCormack to help show New York that Canada isn’t all moose, maple syrup and hockey.

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BMW creates bullet-fast video for M5 launch

The auto brand is targeting art and design aficionados with a fast-paced yet slow-motion film to promote its new car models.

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Restructuring daytime TV in a post-Oprah world

With the talk show queen out of the running, a new slate of hosts vie to take her place, but is it the right strategy for the networks?

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Spotted! BlackBerry gets friendly with benefits

The streets of Toronto’s business district have recently been inundated with brand ambassadors handing out gifts.

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CAMH denies all excuses

The latest multiplatform campaign for the organization targets everyone struggling with mental illness, rather than promoting the patients it has helped.

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MMVAs sets a personal branded record

Five of the 13 commercials during Sunday’s MuchMusic Video Awards will be branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry.