Jennifer Horn

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Articles by Jennifer Horn

WWF rallies grannies to help fight climate change

The organization’s second National Sweater Day has grandmothers calling in to remind people to put on a sweater and turn down the heat.


AToMiC: CBC takes off with a new narrative

In its first ever transmedia execution, the broadcaster launches an interactive game for its show, Arctic Air.


Canadian Tourism Commission travels to Oz

The first campaign by the CTC since the launch of its “Signature Experiences Collection” platform is being rolled out in Australia.


Dogbook barks up a new tree

Geoffrey Roche talks about advertising opps on the redesigned site as well as plans for his blog,


Nissan Canada opens its virtual doors

The auto brand has created a YouTube showroom to entice consumers to further research its cars.


Hyundai gets positive

The auto co has launched five new TV spots to shift Canadian perception of the brand.


Raising the Roof wants to make you look good

The charity organization uses humour for the first time in a series of spots for its “Toque Campaign.”


Koodo’s unique take on travel rewards

The mobile brand has launched a Facebook contest that plays with the benefits of having long-distance friends.


Molson M’s artsy new positioning

The Molson Coors brand gives itself a different identity, launching a TV spot to stake a unique spot in the beer market.


Canadian Tire finds a reason to stay indoors

The retailer shows consumers how its new line of fitness products can keep winter off their back.


Canadian Direct Insurance keeps advertising simple

The Western Canada insurance co and its agency Noise launch a series of spots poking fun at the pitch process.


The Verdict: Fido’s successful casting call

With thousands of entries and millions of votes cast, the brand made a star out of a little dog named Speedy.


Éduc’alcool goes big with moderation

The Quebec-based organization has rolled out an extensive multi-platform campaign aimed at getting people to understand their alcohol limits.


The Verdict: Prairie Milk gets it going

The Prairie Milk Marketing Partnership shakes up its strategy with an online contest designed to get kids motivated.


International: KFC gets together with its fans

The Australian arm of the QSR launches a border-crossing contest to bring Facebook friends together.