Jennifer Horn

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Articles by Jennifer Horn

TIFF: L’Oreal follows the trends

The first-time sponsor of the film fest reveals its promotional plans.


Global: Adidas throws punches

The sports apparel co creates an in-transit solution for Chinese commuters too busy to exercise.


Edmonton Valley Zoo takes a closer look

The Alberta attraction targets mothers and children with its new campaign.


Corona sings a summer tune

The Molson Coors brand breaks the city landscape with a beach backdrop and karaoke booth.


DavidsTea is calling all Davids

The Montreal-based tea brand gives a free cup of tea to Canadians who share its name.


Amex tells you where to go

The credit card co’s multi-platform campaign includes an interactive events page on the Toronto Life website.


Dynamite plays spy with consumers

The clothing retailer launches an espionage-inspired contest on Facebook to up its game on social media.


Energizer lights a positive path

The Canadian introduction of the brand’s Night Race is sponsored by the likes of Molson and ING Direct.


Around Vancouver airport in 80 days

YVR commemorates its anniversary with a social media contest, with the winner living at the airport.


BrainTrust gives cash for sporting helmets

The community org sponsors heads in a campaign, developed by Taxi, to motivate youth to cover theirs up.


CIL paints a manly promotion

The brand targets a younger demo with a campaign that renames its colours.


Ubisoft strums real guitars on tour

The developer targets music lovers for its latest release, Rocksmith, which uses real guitars as controllers.


Canadian Cancer Society takes tan-free pledges

The non-profit organization targets men and women aged 15 to 29 with a new experiential and digital campaign.


Mobilicity’s rebrand enters outer space

The wireless provider switches its strategy with a new campaign introducing alien mascots.


Maxwell House brews optimism in Toronto

The coffee brand’s latest Optimism Cafe aims to create a positive emotional connection with 35- to 45-year-olds.