Jennifer Horn
McDonald’s ups the coffee ante
The QSR launches its biggest campaign yet to introduce the new espresso-based products to Canada.
Bissell cleans up your secret mess
The vacuum cleaner brand launches a holiday contest that has consumers revealing their carpet and furniture mishaps.
The Heart and Stroke Foundation gets real
The charity advises Canadians of the early onset of heart disease with a bold new campaign.
Travel Alberta and Roots team up
The newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.
Sport Chek rebuilds from the ground up
The Forzani retailer launches a new OOH campaign and reveals details about its rebranding plans.
The final holiday sale at Zellers
The retailer launches a Facebook campaign that has shoppers making the festive decisions, and playfully references the arrival of Target.
Subaru struts its stuff
The Japanese car brand launches a Canadian campaign that kicks off its new global platform of “Confidence in Motion.”
Mini plays dress-up
The brand teased with a Halloween stunt that draped Toronto cars in Mini-inspired costumes.
Canadian Tire gets spooky
The retailer creates a jack-o-lantern out of its House of Innovation in celebration of Halloween.
McCain opens a casting call for Being Erica
The brand partners its pizza with CBC in search of a 25- to 40-year-old urban female for a walk-on role.
Kahlua makes an unexpected move
The coffee-rum liqueur launches its first major ad campaign to teach Canadians about its origins.
Jackson-Triggs has a wine for that
The Vincor Canada brand targets both everyday and special moments with its first TV campaign.
Travel Alberta gets winterized
The tourism co aims to show that it is a competitive travel destination with a new brand message and ad campaign.
Schick gives consumers the ‘License to Grow’
A Facebook initiative invites guys to download a license to grow a moustache in support of Movember.
Quebec Milk Producers create OOH art
The Federation of Milk Producers of Quebec (FMPQ) launches a large outdoor marketing campaign to show the comforts of milk.
