Jennifer Horn
TIFF: Champagne Perrier-Jouet toasts beauty
The luxury brand targets 25- to 50-year-old females with a TIFF photo exhibit and lounge.
TIFF: Lindt shares its secret
The Swiss chocolate brand plans to reveal its truffle-making process during the film festival.
Contagion infects Toronto
Warner Bros. Canada takes a “viral” approach to marketing its newest sci-fi film.
TIFF: HMV features its digital platform
The retailer plans to put a spotlight on its online store during this year’s fest.
TIFF: L’Oreal follows the trends
The first-time sponsor of the film fest reveals its promotional plans.
Global: Adidas throws punches
The sports apparel co creates an in-transit solution for Chinese commuters too busy to exercise.
Edmonton Valley Zoo takes a closer look
The Alberta attraction targets mothers and children with its new campaign.
Corona sings a summer tune
The Molson Coors brand breaks the city landscape with a beach backdrop and karaoke booth.
DavidsTea is calling all Davids
The Montreal-based tea brand gives a free cup of tea to Canadians who share its name.
Amex tells you where to go
The credit card co’s multi-platform campaign includes an interactive events page on the Toronto Life website.
Dynamite plays spy with consumers
The clothing retailer launches an espionage-inspired contest on Facebook to up its game on social media.
Energizer lights a positive path
The Canadian introduction of the brand’s Night Race is sponsored by the likes of Molson and ING Direct.
Around Vancouver airport in 80 days
YVR commemorates its anniversary with a social media contest, with the winner living at the airport.
BrainTrust gives cash for sporting helmets
The community org sponsors heads in a campaign, developed by Taxi, to motivate youth to cover theirs up.
CIL paints a manly promotion
The brand targets a younger demo with a campaign that renames its colours.
