Josh Kolm
Kraft Heinz to cut agency relationships, increase marketing spend
The CPG plans to boost flagship, high-performing brands in 2020.
Tech in Action: Meet Travis Bott
Digital agency Space150 created a replica of an acclaimed hip hop artist to show the possibilities (and limitations) of AI.
Three reasons tech needs a human-centric approach
From the Tech newsletter: A report shows more collaborative models better align with the needs of consumers.
Rethink adds five partners to its leadership team
The agency has also promoted several staff across its different departments.
Up to the Minute: Brookline lands Upper Deck assignment
Plus, senior promotions are made at Zulu, Bob and Innocean.
Scene becomes the entertainment loyalty partner of the NBA
The program is taking an experience-focused approach in its first expansion into sports.
Colour names new CEO
Paul Lockhard is taking over leadership of the agency as Chris Keevill joins the Atlantic Lottery.
Bond Brand Loyalty acquires rDialogue
The company’s first in a series of planned acquisitions adds to its advisory expertise in the loyalty and customer experience space.
London Drugs releases more inclusive Valentine’s Day cards
The drug store chain addresses “gaps in the card aisle” with designs for LGBTQ people and different relationship styles.
Shoppers react to Sobeys’ plastic bag elimination
Field Agent polled Canadians who visited the grocer last weekend to see how their habits were impacted.
KFC uses AI to recreate the voice of Colonel Sanders
From the Tech newsletter: The QSR added an Alexa update that allows customers to order their favourite meal.
Tech in Action: Procure sits down in the fight against prostate cancer
An NFC-enabled chair helped drive micro-transactions for the charity.
Kellogg brings Cheez-It crackers to Canada
Backed by a large-scale launch campaign, the CPG company expands its cracker portfolio to capture more snacking occasions.
What makes Canadians take notice of digital promotions
A report from Eagle Eye shows that relevance is key to driving promotional ROI.
48North is bringing cannabis products to Thoughtfull
Indigo’s new ecommerce platform is now selling a selection of accessories curated by the cannabis company.
