Josh Kolm
Masse Critique launches to make the industry more sustainable
The organization aims to bring advertising and marketing companies together to correct the harm they have caused the environment.
No Fixed Address wins AOR duties for Betway
The agency will handle both creative and PR for the online betting platform to help it build awareness in Ontario.
Rethink adds to leadership in Vancouver
Karen Pearce is now the office’s general manager, while Elyse Sanders has been brought on as head of strategy.
In Brief: Angry Butterfly picks up work with AGO
Plus, 1Milk2Sugars makes its creative director a partner and Camden adds a strategy director in Montreal.
The Hive expands its AOR mandate with OLG
The agency will now handle all digital lottery and casino properties, in addition to continuing its work on Proline.
Cossette staffs up creative team working on McDonald’s
New ECD Jason Hill is leading a group that will add three creative directors next month.
Rising costs are pushing consumers away from sustainable products
EY finds Canadians are more interested in things like cutting food waste and second hand shopping than buying higher-priced green products from brands.
Corner Office Shifts: Mercedes-Benz names new Canadian president and CEO
Plus, Mary Brown’s picks its CFO to lead Fat Bastard.
Blackjet wins Tourism Japan work
The agency is crafting a campaign in anticipation of the country’s borders opening to more tourists.
ACTRA stages protest outside of Cossette
This is the latest direct action the actor’s union has taken during what it has described as a lockout by several ad agencies.
BC Securities Commission picks 123w as new agency
The agency has been tasked with leading education and enforcement messaging for at least three years.
Organic revenue grows by 8.2% at Dentsu in Q2
The company plans to have half of its revenue come from its data- and tech-driven offerings.
WPP continues its revenue growth across disciplines
Ongoing strength in media, demand for strategic PR and investment in commerce and tech pushed revenue up in Q2.
In Brief: More awards and new leaders for Zulu
Plus, Shopify lays off roughly 10% of its workforce, and Bob promotes a new account director.
Destination Toronto names new VP of global marketing
After 22 years with Toronto’s tourism organization, Paula Port takes over its marketing and communications.
