Josh Kolm
Driving awareness, literally
Tim Hortons’ latest campaign started as a stunt, shifted into a focus group and acted as a sampling session before finally becoming a TV spot.
Canadian Tire opens doors for youth hockey
What the retailer learned from its Olympic success and how it applied it to the World Juniors.
Executive shuffle at Acosta Mosaic Group
Several execs will take on additional roles as Aidan Tracey prepares to depart the CPG- and retail-focused agency.
Retail will be strong in 2015, except for cars and gas
Sales are projected to grow by 4.9% this year, although some sectors will perform better than others.
Why BCP merged with Publicis Montreal
The two Publicis-owned shops didn’t want to be in competition, according to agency execs.
Shopping at Pearson is looking up
Heads up: The airport’s latest push wants travellers to look to the sky (or ceiling) in a bid to promote its retail offering.
Taxi to restructure in 2015
The loss of Telus continues to affect the agency, with changes at the exec level that have resulted in the departure of Nancy Beattie.
A new standard for store brands
Private label share in Canada is above the global average as consumers’ appreciation of their value and quality grows.
Are retailers missing what shoppers really want?
Improving in-store experiences with mobile may be on retailers’ radars, but a Deloitte survey suggests there’s no overwhelming consumer demand for it.
Predicting 2015′s top digital trends: infographic
From beacons to branded content, here’s an analysis of the digital trends that are top of mind going into the New Year.
Krafting icons
We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.
Inside MasterCard’s gift-giving plan
What’s more “priceless” than kids unwrapping toys on Christmas? The credit card co jumps on the giftvertising trend.
The problems of an all-or-nothing mindset
A new study from NABS shows marcom staff are overworking themselves due to the demands of the industry.
Gallop Labs bursts out of the gates
The mobile marketing analytics startup gets full-time leadership after a $2 million round of funding.
Trio of new titles at Zulu
The agency promotes a creative pair as its new ACDs and brings in a veteran design director.
