Josh Kolm
Kellogg’s is on a mission to grow the entire breakfast category
A new masterbrand platform aims to ensure pandemic interest in cereal sticks around as people return to their morning routines.
Government of Ontario puts ad vendors into review
A new RFP will establish a qualified pool of agencies that can enter second-stage pitches for government marketing contracts.
In Brief: Skip picks another new agency
Plus, Landmark Cinemas creates a multi-tier loyalty program and Jane Gill welcomes a pair of new clients.
Liberals, NDP release pre-election ads
Justin Trudeau asks Canadians to continue to create change, while the NDP touts its track record on fighting the PM for more pandemic support.
Thinkingbox hires first creative director in Toronto
Ryan Booth joins from Hudson’s Bay to help the collective grow its creative offering.
Ogilvy PR strengthens its digital expertise
Industry veteran Erin Jacobson will lead and grow the agency’s online advocacy efforts across North America.
In Brief: MDC will be no more after Stagwell merger
Plus, 1Milk2Sugars adds to its leadership as client roster grows.
Hootsuite brings on new CMO
The social media management company hires Maggie Lower to support its global growth strategy.
Why haven’t Canadian brands pulled back on the Olympics?
As sponsors distance themselves from the Games in Japan, local advertisers have kept the focus on cheering on the athletes themselves.
Publicis’ revenue returns to pre-pandemic levels
The company’s Q2 presentation also laid out a strategic direction built around developing digital platforms and data offerings.
McCann continues to grow its creative department
In addition to seven new hires it has made in the last five months, the agency has promoted Gail Pak to a VP role.
Kraft Heinz takes two approaches to cheering on Olympians
The company’s first efforts tied to the Games attempted to find athletes who have similar connections to fans as its brands do.
IPG improves forecast as Q2 sets a path for recovery
The holding company reported strong organic growth compared to both pre- and mid-pandemic quarters.
Consumers and brands have different views on loyalty
Bond’s annual report not only shows the most-loved programs, but also a divide between brands and customer perception.
Hyundai Canada changes its marketing leadership
Christine Smith making the jump from the brand’s AOR Innocean is one of several new additions at the automaker.
