Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Fast Facts: CMOs see talent as key to growth

The American Marketing Association’s bi-annual survey also shows analytics budgets should go up.

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The Quick Fire: Labatt’s health and wellness push

Todd Allen explains what it means to be more than a beer company.

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Data is the key to future consumer interaction

As painful as it can be, PHD’s Craig Atkinson says companies need to share data internally to be future-ready.

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The Quick Fire: RYU’s community vibe

Marcello Leone explains how his athletic apparel co. can get glitzy at the Globes, but stay rooted in the community.

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Corner Office Shifts: A PR boss moves into angel investment

A round-up of senior-level executive changes you may have missed.

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Internal promotion remains rare for CMO jobs

A new study of top-level marketing appointments shows most companies still look beyond their own walls.

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New faces, new money at Frank & Oak

Executive leaders at the internet-born fashion retailer are steering it towards stronger e-commerce.

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Getting to the ‘why’ behind the numbers

In part two of our C-Suite Summit roundtable, we hear the case for contextualizing data and making better use of PR.

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Salesforce to invest $2 billion in Canada

The CRM company will spend five years upping its headcount and geographic footprint.

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Imperfect tech and learning how to give-and-take

As we prep for the C-Suite Summit, we ask what’s now and what’s next for General Mills, SickKids and Koho’s marketing heads.

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Corner office shifts: Meet the new boss at HBC

A round-up of senior-level executive changes you may have missed.

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Lift’s new CMO carries its founder’s vision forward

Kerri-Lynn McAllister will oversee an expanding marketing team in the cannabis sector.

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Quick Fire: Getting Olympic-sized value

Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.

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How Canada’s new candy giant will move forward

Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.

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ATB’s next CEO will need to be part marketer

Outgoing boss Dave Mowat explains what his successor will need to succeed in modern banking.