Jeromy Lloyd
Former Red Bull, Sid Lee exec named hemp co CEO
Phivida hires James Bailey to team up with former colleague Mike Cornwell and expand its hemp-oil infused brand
Fast Facts: CMOs see talent as key to growth
The American Marketing Association’s bi-annual survey also shows analytics budgets should go up.
The Quick Fire: Labatt’s health and wellness push
Todd Allen explains what it means to be more than a beer company.
Data is the key to future consumer interaction
As painful as it can be, PHD’s Craig Atkinson says companies need to share data internally to be future-ready.
The Quick Fire: RYU’s community vibe
Marcello Leone explains how his athletic apparel co. can get glitzy at the Globes, but stay rooted in the community.
Corner Office Shifts: A PR boss moves into angel investment
A round-up of senior-level executive changes you may have missed.
Internal promotion remains rare for CMO jobs
A new study of top-level marketing appointments shows most companies still look beyond their own walls.
New faces, new money at Frank & Oak
Executive leaders at the internet-born fashion retailer are steering it towards stronger e-commerce.
Getting to the ‘why’ behind the numbers
In part two of our C-Suite Summit roundtable, we hear the case for contextualizing data and making better use of PR.
Salesforce to invest $2 billion in Canada
The CRM company will spend five years upping its headcount and geographic footprint.
Imperfect tech and learning how to give-and-take
As we prep for the C-Suite Summit, we ask what’s now and what’s next for General Mills, SickKids and Koho’s marketing heads.
Corner office shifts: Meet the new boss at HBC
A round-up of senior-level executive changes you may have missed.
Lift’s new CMO carries its founder’s vision forward
Kerri-Lynn McAllister will oversee an expanding marketing team in the cannabis sector.
Quick Fire: Getting Olympic-sized value
Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.
How Canada’s new candy giant will move forward
Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.
