Jeromy Lloyd
Fast Facts: CMOs see talent as key to growth
The American Marketing Association’s bi-annual survey also shows analytics budgets should go up.
The Quick Fire: Labatt’s health and wellness push
Todd Allen explains what it means to be more than a beer company.
Data is the key to future consumer interaction
As painful as it can be, PHD’s Craig Atkinson says companies need to share data internally to be future-ready.
The Quick Fire: RYU’s community vibe
Marcello Leone explains how his athletic apparel co. can get glitzy at the Globes, but stay rooted in the community.
Corner Office Shifts: A PR boss moves into angel investment
A round-up of senior-level executive changes you may have missed.
Internal promotion remains rare for CMO jobs
A new study of top-level marketing appointments shows most companies still look beyond their own walls.
New faces, new money at Frank & Oak
Executive leaders at the internet-born fashion retailer are steering it towards stronger e-commerce.
Getting to the ‘why’ behind the numbers
In part two of our C-Suite Summit roundtable, we hear the case for contextualizing data and making better use of PR.
Salesforce to invest $2 billion in Canada
The CRM company will spend five years upping its headcount and geographic footprint.
Imperfect tech and learning how to give-and-take
As we prep for the C-Suite Summit, we ask what’s now and what’s next for General Mills, SickKids and Koho’s marketing heads.
Corner office shifts: Meet the new boss at HBC
A round-up of senior-level executive changes you may have missed.
Lift’s new CMO carries its founder’s vision forward
Kerri-Lynn McAllister will oversee an expanding marketing team in the cannabis sector.
Quick Fire: Getting Olympic-sized value
Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.
How Canada’s new candy giant will move forward
Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.
ATB’s next CEO will need to be part marketer
Outgoing boss Dave Mowat explains what his successor will need to succeed in modern banking.
