Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
Audi_Canada 1aa

Audi Canada announces a new president

Giorgio Delucchi takes over as the luxury auto brand continues to increase sales and share in Canada.

Weight_Watchers_Kevin_OBrien-1a

Kevin O’Brien to lead Weight Watchers

The former Aimia exec tackles the company’s ongoing digital transformation as its new president and general manager.

SBShanghai4

Tech in Action: Shanghai’s AR-filled Starbucks

The giant new retail location lets visitors see inside the roastery’s operations and order from anywhere.

arrowup

Fast Facts: Data woes slow marketing’s 1-to-1 shift

A new study shows Canadian marketers are moving to personalized communications, but data still proves overwhelming.

SajeScreener1

Saje extends community focus to social video

Company co-founder Kate Ross LeBlanc explains how building community can build business.

Felicia1

Tokyo Smoke’s direct approach to uncertain regulation

As one of many brands looking to play in the legal cannabis market, the retailer keeps consumers engaged one-to-one.

ben-rosett-10614 (1)

CSR offers more risk than reward for CEOs: study

An academic analysis shows social responsibility investment tilts the scales on CEO termination.

Nestlez

Nestle is looking to get louder

The ‘historically quiet’ company found unlooked-for affection in Canada, which it intends to leverage.

007_DATA-TECHNOLOGY_City-data-points

Fast Facts: The disconnect between C-suite and IT

A global CIO study suggests a gap between the C-suite’s expectations and IT’s ability to deliver.

second-cup-vanda-banner

Second Cup wants coffee craftsmanship to be experienced

The Canadian cafe chain spent months improving its coffee, but don’t expect much advertising to tell you that.

Hakim1

Tech In Action: From virtual to real glasses

A simple AR tool for an eyewear retailer helps find fashion-forward frames faster.

BRPCustomer

Anne-Marie LaBerge’s quest for a more human brand

BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.

paul-bence-395888

Are marketers ignoring the aftermarket?

Marketers see value in tending the after-purchase experience but don’t have the authority to do so.

pexels-photo-70292

Gender and racial diversity in C-suites remains elusive

A new survey of more than 200 businesses finds women still face an uphill battle to reach senior-most roles.

BradPitts1a

BMO Financial names new chief digital officer

Brett Pitts, previously stateside at Wells Fargo, joins the bank to help it develop digital experiences.