Jeromy Lloyd
Marketing C-Suite’s most-read stories of 2017
The stories that caught readers’ attention and the senior-level appointments that made waves.
Audi Canada announces a new president
Giorgio Delucchi takes over as the luxury auto brand continues to increase sales and share in Canada.
Kevin O’Brien to lead Weight Watchers
The former Aimia exec tackles the company’s ongoing digital transformation as its new president and general manager.
Tech in Action: Shanghai’s AR-filled Starbucks
The giant new retail location lets visitors see inside the roastery’s operations and order from anywhere.
Fast Facts: Data woes slow marketing’s 1-to-1 shift
A new study shows Canadian marketers are moving to personalized communications, but data still proves overwhelming.
Saje extends community focus to social video
Company co-founder Kate Ross LeBlanc explains how building community can build business.
Tokyo Smoke’s direct approach to uncertain regulation
As one of many brands looking to play in the legal cannabis market, the retailer keeps consumers engaged one-to-one.
CSR offers more risk than reward for CEOs: study
An academic analysis shows social responsibility investment tilts the scales on CEO termination.
Nestle is looking to get louder
The ‘historically quiet’ company found unlooked-for affection in Canada, which it intends to leverage.
Fast Facts: The disconnect between C-suite and IT
A global CIO study suggests a gap between the C-suite’s expectations and IT’s ability to deliver.
Second Cup wants coffee craftsmanship to be experienced
The Canadian cafe chain spent months improving its coffee, but don’t expect much advertising to tell you that.
Tech In Action: From virtual to real glasses
A simple AR tool for an eyewear retailer helps find fashion-forward frames faster.
Anne-Marie LaBerge’s quest for a more human brand
BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.
Are marketers ignoring the aftermarket?
Marketers see value in tending the after-purchase experience but don’t have the authority to do so.
Gender and racial diversity in C-suites remains elusive
A new survey of more than 200 businesses finds women still face an uphill battle to reach senior-most roles.
